Product Marketing Lead

DriveWealth•New York, NY

7d•$140,000 - $160,000•Hybrid

About The Position

As a Product Marketing Lead at DriveWealth, you’ll help shape how products are understood, valued, and adopted in the market. You’ll turn customer needs, market insights, and product capabilities into clear, compelling stories that connect with customers and support business growth. In this collaborative role, you’ll work closely with Product, Sales, Marketing, and Customer Success to bring products to market, strengthen DriveWealth’s competitive position, and equip customer-facing teams with the tools they need to succeed. You’ll have the opportunity to influence product strategy, champion the customer perspective, and contribute directly to engagement and adoption. The role is open to candidates in New York City, NY, on a hybrid schedule. The expected office cadence is set by the Hiring Manager or team; remote work outside the listed location is not accommodated. Applicants must be authorized to work in the United States without current or future visa sponsorship.

Requirements

5+ years of experience in product marketing, product management, marketing, sales enablement, or a related area; the posting’s experience list ends with “or.”
Exceptional written and verbal communication skills, with the ability to make complex ideas clear and engaging.
Experience with market research, competitor analysis, and customer insight gathering.
Ability to monitor competitive offerings, positioning, and go-to-market strategies.
Collaborative approach and ability to build strong relationships across teams.
Experience creating presentations, sales materials, and other marketing content.
Familiarity with turning technical product capabilities into customer-focused value propositions.
Strong customer mindset and ability to connect business goals to meaningful customer outcomes.
Strong analytical, organizational, and project management skills.
Must be authorized to work in the United States on a full-time basis without current or future visa sponsorship.
Must provide original documentation verifying work authorization on or before the first day of employment.

Nice To Haves

AI-curious and proactive about using emerging tools to improve signal quality, reduce friction, and outcomes.

Responsibilities

Own go-to-market plans from kickoff through post-launch, including timelines, milestones, and success metrics.
Lead cross-functional launch teams and keep Product, Sales, Marketing, and Customer Success aligned.
Define launch tiers and tailor launch activities to the size and strategic importance of each release.
Develop and own product positioning, value propositions, and messaging frameworks.
Define target audiences, buyer personas, and key use cases.
Translate technical capabilities into clear, customer-focused benefits.
Conduct customer interviews, surveys, and win/loss analyses to understand needs, motivations, and buying decisions.
Synthesize research into insights and recommendations for leadership and cross-functional partners.
Identify market trends, emerging opportunities, and unmet customer needs.
Partner with Customer Success and Marketing to design onboarding, education, and feature-adoption campaigns.
Identify barriers to adoption and develop strategies to increase usage and customer value.
Create guides, tutorials, release notes, and customer announcements.
Create content such as case studies, blog posts, white papers, webinars, and product videos.
Partner with Marketing to plan and execute integrated campaigns that support product goals.
Collaborate with design, content, and demand generation teams to produce marketing assets.