Product marketing lead

WRITER•San Francisco, CA

3d•$170,000 - $240,000

About The Position

WRITER is an enterprise AI platform for agentic work, purpose-built for Fortune 500 companies. The Product Marketing Lead owns go-to-market strategy for new products and features, helping prospects understand how WRITER can transform marketing and sales work and driving adoption among existing customers. The role sits at the intersection of product, sales, and marketing, translating complex platform capabilities into clear messaging for enterprise buyers. The role owns end-to-end product marketing for a suite of core products, including positioning, messaging, launch strategy, and competitive differentiation. It partners with product and cross-functional marketing teams on launches, develops sales-ready narratives and enablement materials, drives adoption through user communications and programs, and conducts competitive intelligence and market research.

Requirements

8+ years of product marketing experience in a B2B SaaS environment.
AI-native mindset with proven experience using agentic AI to automate go-to-market workflows.
Proven track record of bringing complex products to market with clear, compelling positioning for technical and business audiences.
Strong sales enablement instincts, including the ability to build narratives and assets that are used by the field.
Experience working cross-functionally with Product, Sales, and Customer Success in a fast-moving environment.
Excellent written communication.

Nice To Haves

Experience with the enterprise AI or agentic AI landscape.

Responsibilities

Own end-to-end product marketing for a suite of core products, including positioning, messaging, launch strategy, and competitive differentiation.
Translate new agentic capabilities and product investments into clear enterprise value and sales-ready narratives.
Partner with product, demand generation, content, communications, and customer marketing teams to drive product and feature go-to-market launches.
Partner with sales enablement to educate the field and develop pitch materials, one-pagers, and objection-handling guides.
Drive product and feature adoption through regular user communications and programs.
Conduct ongoing competitive intelligence and market research to sharpen differentiation against point solutions and broader AI platforms.
Collaborate with cross-functional marketing partners to ensure consistent product messaging across the buyer journey.

Benefits

Generous paid time off and company holidays.
Medical, dental, and vision coverage for employees and their families.
16 weeks of paid parental leave for all parents.
Fertility and family planning support.
Early-detection cancer testing through Galleri.
Flexible spending account and dependent FSA options.
Health savings account for eligible plans, with a company contribution.
Annual wellness stipend for expenses such as gym, massage or chiropractic care, and personal training.
Annual learning and development stipend.
Company-wide and team off-sites.
Competitive compensation.
Company stock options.
401(k).