Product Marketing Lead
About The Position
Hadrian is hiring its first product marketer to shape how the market understands the company’s offerings and their impact. The role partners closely with Brand, Federal, Sales, Recruiting, and company leadership, and offers the opportunity to build the product marketing function from the ground up. The Product Marketing Lead will define positioning and go-to-market narratives for Hadrian’s offerings, developing a deep understanding of the technology through work with engineers and customers. The role translates technical differentiation into mission impact, creates clear and credible content, and connects positioning to evidence of customer outcomes in schedule, quality, and throughput. It also equips teams with narratives, competitive positioning, and product demos; runs win/loss reviews with Sales; and shares findings with Product. The successful candidate will help build the team by hiring specialists and developing a network of design, video, and writing contractors.
Requirements
- Experience defining positioning and go-to-market for technically complex products; the posting says this is typically 8+ years, but emphasizes ownership over tenure.
- Ability to learn complex systems quickly and turn them into clear, credible narratives.
- Ability to provide technical explanations trusted by engineers, including customer engineers.
- Everyday use of AI to accelerate research, writing, design, and production, with an example of a workflow rebuilt using AI and its impact.
- High-agency builder who has been first or early in a function and built what was missing without waiting for a brief.
- A portfolio of work personally created, with the ability to describe which parts were the candidate’s own.
- Motivation by Hadrian’s mission and pace of work.
Nice To Haves
- Experience in manufacturing, aerospace, defense, robotics, or industrial hardware, including selling to government customers or large primes.
- Ability to write sharp copy and personally design strong slides, diagrams, and product graphics, as well as direct designers and video editors.
- Background in engineering, industrial design, or technical design.
- Track record of content and positioning tied to business outcomes such as pipeline, closed deals, or hires.
- Video editing, motion design, or 3D skills.
- Experience hiring contractors and growing a team around one’s work.
Responsibilities
- Set positioning for Hadrian offerings, including naming, target audiences, and differentiation from alternatives.
- Work closely with engineers and customers to understand technical products and explain their value to customer engineering teams and executives.
- Translate technical differentiation into mission impact through copy and media that explain what offerings do and why they matter.
- Use customer results in schedule, quality, and throughput as evidence supporting product positioning.
- Equip teams that represent Hadrian with narratives, competitive positioning, and product demos.
- Run win/loss reviews with Sales and share findings with Product to improve the product story.
- Build the product marketing team by hiring specialists and developing a bench of design, video, and writing contractors.
Benefits
- Medical, dental, vision, and life insurance plans for employees.
- 401(k).
- Relocation support may be provided in certain situations based on business need.
- Flexible vacation policy.
- Equity.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
