Lead Product Marketing Manager

CenterPoint Energy • Houston, TX

7d

About The Position

The Lead Marketing Product Manager is a senior-level marketing communications leader responsible for developing and guiding enterprise marketing communication strategies that strengthen customer relationships, enhance brand trust, support business objectives, and advance CenterPoint Energy’s commitment to safely and reliably serving customers and communities.

The role leads strategic planning, development, project management, integration, execution, and measurement of complex, multichannel communication programs across customer, brand, operational, community, regulatory, and business initiatives. The position works with product owners, customer experience teams, corporate communications, public affairs, operations, regulatory affairs, analytics, and executive leadership to align initiatives with corporate objectives, customer insights, regulatory requirements, and brand standards.

Serving as a strategic advisor and thought leader, the position translates complex business priorities into clear, compelling, customer-focused communications. It drives continuous improvement through research, analytics, stakeholder collaboration, and industry best practices.

Requirements

• Master’s degree in Marketing, Strategic Communications, Public Relations, Business Administration (MBA), or a related discipline.
• 10+ years of progressively responsible experience in marketing, communications, customer engagement, public relations, or related disciplines.
• Demonstrated experience leading enterprise or large-scale communications programs.
• Experience developing and implementing multichannel communication strategies.
• Experience managing cross-functional stakeholder relationships.
• Experience using customer insights and analytics to inform communication decisions.
• Utility, energy, regulated industry, public sector, or infrastructure communications experience.
• Experience supporting crisis communications and emergency response initiatives.
• Experience leading agency partnerships and external communications vendors.

Responsibilities

• Develop enterprise-wide marketing communications strategies that support customer engagement, brand reputation, business priorities, and regulatory objectives.
• Lead the planning and execution of integrated communications programs across digital, print, social, web, email, direct mail, community outreach, paid media, and emerging channels.
• Identify opportunities to strengthen customer understanding, improve engagement, and increase program participation through targeted communication strategies.
• Ensure communications align with CenterPoint Energy’s customer-first philosophy, brand standards, accessibility requirements, and corporate values.
• Lead complex cross-functional communications initiatives from concept through execution and performance evaluation.
• Establish program objectives, communication frameworks, governance standards, and success metrics.
• Guide communication planning for major customer, operational, resiliency, safety, energy efficiency, affordability, and infrastructure-related initiatives.
• Develop annual and multi-year communications roadmaps that support corporate and departmental priorities.
• Use customer research, Voice of Customer data, market intelligence, analytics, and industry trends to develop effective communication strategies.
• Translate customer insights into actionable messaging recommendations and campaign priorities.
• Partner with research, customer experience, and analytics teams to identify emerging customer needs and communication opportunities.

Benefits

• Competitive pay
• Paid training
• Benefits eligibility begins on your first day
• Transit subsidies
• Flexible work schedule
• Paid holidays and paid time off
• Access to discounts at fitness clubs
• Access to an on-site wellness center at the Houston headquarters
• Professional growth and development programs, including tuition reimbursement
• 401(k) Savings Plan with a dollar-for-dollar company match up to 6% and a 3% company contribution regardless of employee contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Senior