Consumer Promotions Marketing Manager

Mars•Chicago, IL

1d•$108,160 - $148,720•Onsite

About The Position

The Consumer Promotions Marketing Manager leads strategy, planning, concept development, and measurement of consumer promotions across Mars Snacking brands. The role translates brand, consumer, and shopper insights into integrated national marketing programs designed to drive growth, strengthen partnerships, and improve return on investment. It manages the promotions agency, portfolio calendar, and budget, and provides guidance to brand and cross-functional teams. This is a full-time, on-site position in Chicago, Illinois, with some flexibility.

Requirements

Bachelor’s degree in Marketing or a related field from an accredited university.
Five or more years of experience in Shopper and/or Brand Marketing, Digital Marketing, or agency experience.
Exposure to and/or experience with Brand Marketing teams.
Demonstrated ability to build effective growth-driving programs, including coupons and value programs.
Understanding of digital media, targeting strategies, in-store and promotional programs, and associated capabilities and opportunities.
Strong creative thinking and ability to develop and activate unique solutions that support overall strategy.
Budgetary and financial management acumen, along with analytical, measurement, reporting, and optimization skills.
Presentation skills and presence, initiative leadership, consumer insight, and strategic agility.

Nice To Haves

Master’s or graduate-level degree.
Experience supporting two or more diverse functions, including Sales, Shopper, or Insights, within a Consumer Packaged Goods (CPG) company; highly preferred.
Shopper marketing capabilities.

Responsibilities

Own consumer promotion strategy, planning, and activation across priority brands and tentpoles, serving as the primary promotions partner.
Translate brand, consumer, and shopper insights into promotion objectives, mechanics, and integrated activation plans.
Lead agencies and cross-functional partners through creative development, legal and rights approvals, execution, and trafficking.
Partner with Brand, Sales, Commerce and Shopper Marketing, Legal, and external partners to scale programs across channels and retailers.
Manage promotion budgets, timelines, risks, and governance to deliver brand and commercial objectives.
Manage the Promotions Agency of Record and approved vendors to ensure strong collaboration and effective delivery.
Lead portfolio planning and field communications, identifying opportunities to improve efficiency and scale.
Help define KPIs and apply consistent measurement and ROI standards with media and measurement teams.
Lead post-program analysis to improve effectiveness and guide future investment.