Senior Marketing Manager - Loyalty Promotions

Lowe's Companies, Inc.•Mooresville, NC

6d•Onsite

About The Position

The Senior Marketing Manager of Loyalty Promotions defines and executes the strategic vision for loyalty member promotions across the customer lifecycle. The role supports Loyalty and Customer Marketing by identifying opportunities to drive customer lifetime value, retention, and long-term engagement. The manager owns the promotional roadmap, advances personalization capabilities in partnership with technology, and develops a measurement framework to optimize promotional effectiveness. The role also leads strategy for Member Week and other major loyalty events to deepen member engagement and brand affinity. This leader partners with teams across Merchandising, Finance, CRM, Marketing, Product, Technology, and Engineering to align promotional strategy with business goals. The role also leads, mentors, and develops assistant marketing managers. The position is based at Lowe’s headquarters in Mooresville, North Carolina. The corporate office offers opportunities and amenities for collaboration, dining, exercise, and check-ups.

Requirements

Bachelor’s degree in Business Administration, Merchandising, Marketing, or a relevant field, or equivalent years of experience in lieu of the education requirement, if applicable.
8–10 years of general marketing experience.
5 years of experience in retail, promotions strategy, or related growth strategy roles.
5 years of brand or integrated marketing leadership experience for consumer brands or a retailer.
Proven experience building and executing promotional strategy at scale.
Strong analytical expertise, including experience designing measurement frameworks and evaluating incremental impact.

Nice To Haves

Experience working cross-functionally with Product, Technology, Merchandising, and Finance teams.
Demonstrated ability to balance strategic thinking with operational execution.

Responsibilities

Deploy mass promotional offers and targeted lifestyle offers to loyalty members in alignment with the promotions strategy, strengthening engagement and driving incremental sales.
Identify customer moments, life stages, and behaviors where promotions can drive incremental customer lifetime value, retention, and engagement.
Review revenue goals with leadership and recommend operational optimizations to improve long-term loyalty and customer value.
Identify high-impact categories, product opportunities, and promotional levers; recommend a path forward to Loyalty and Customer Marketing leadership and align plans across the marketing organization.
Determine where strategic offers can accelerate acquisition, repeat purchase, cross-category adoption, and reactivation.
Partner with Merchandising, Finance, CRM, Marketing, Product, Technology, and Engineering to align promotional strategy with business goals.
Create use cases, prioritization, and test-and-learn agendas, and share details with leadership to influence the roadmap for personalized promotions and strategy.
Advance automation and targeting capabilities to improve offer relevance, personalization maturity, and performance.
Own the promotional performance measurement framework, including customer behavior trends, incrementality, and mass versus targeted offer impact.
Establish testing standards, reporting dashboards, and insights to support optimization and executive decision-making.
Own the end-to-end strategy for Member Week and other marquee loyalty events.
Define event value propositions, promotional pillars, growth levers, and storytelling in partnership with Marketing and Brand.
Lead, mentor, and develop a team of assistant marketing managers, fostering a high-performing environment and supporting career growth and capability building.