Marketing Manager – Events, Retail, and RSVP Programs

Renewal by Andersen of Central Virginia•Richmond, VA

1d•$60,000 - $60,000•Hybrid

About The Position

Renewal by Andersen of Central Virginia is hiring a Marketing Manager to lead its Events, Retail, and RSVP Dinner marketing programs across Central Virginia. The role oversees program strategy, day-to-day operations, and performance while developing the Team Leads and Brand Ambassadors who generate qualified leads. The manager plans and executes retail, event, and RSVP dinner programs to meet lead-generation and production goals; reviews calendars and staffing; oversees employee scheduling, event inventory, storage facilities, and team payroll practices; and uses performance metrics to guide decisions. The role also recruits, onboards, trains, coaches, and develops team members, leads monthly in-person meetings, and fosters accountability, teamwork, and continuous improvement. The position partners with marketing leadership to develop growth strategies, shares best practices with other Renewal by Andersen affiliates, and coordinates with external agencies and partners, including the national call center. It is based in Central Virginia. A flexible hybrid schedule is available after 90 days of employment. The stated base salary is $60,000 per year for an expected 40-hour work week, paid biweekly, with eligibility for monthly and program-specific bonuses.

Requirements

At least 5 years of previous experience in event marketing or a related field.
Experience developing leaders and leading large teams.
Ability to build rapport with employees and business owners.
Strong organizational skills.
Excellent written and verbal communication skills.
Proficiency in MS Office.
Core competencies in communication, planning and organization, relationship building, integrity, teamwork, and adaptability.

Responsibilities

Plan and execute retail, event, and RSVP dinner marketing programs to meet lead-generation and production goals.
Review program calendars to identify scheduling errors, staffing gaps, and opportunities to use available capacity more effectively.
Oversee employee scheduling to ensure programs have appropriate coverage.
Manage event inventory and storage facilities and oversee team payroll practices.
Coach Team Leads through regular one-on-one and group coaching so they can support and develop Brand Ambassadors.
Partner with Talent Acquisition to recruit and hire team members, and oversee onboarding and training.
Plan and lead monthly in-person team meetings with administrative support.
Set clear expectations, recognize strong performance, and foster accountability, teamwork, and continuous improvement.
Track hours per demo, cost per appointment, and revenue per appointment, and use results to guide staffing, coaching, and program decisions.
Partner with marketing leadership to develop and execute growth strategies for Central Virginia.
Exchange best practices with other Renewal by Andersen affiliates.
Coordinate with external agencies and partners, including the national call center.

Benefits

Competitive medical, dental, and vision plans.
15 PTO days in the first year; PTO accrual increases annually with the company and is capped at 20 days per year.
401(k) with a company match.
Short-term disability.
Flexible hybrid schedule after 90 days of employment.
Eligibility for a monthly bonus based on department performance.
Events, Retail, and RSVP bonuses.
Training and hands-on learning.
Internal and external social events.
Community volunteering opportunities.