Marketing Manager, Retail & Events

Grundens USA Ltd•Seattle, WA

7d•$80,000 - $90,000•Hybrid

About The Position

The Marketing Manager, Retail & Events leads retail, dealer, and trade marketing execution across Grundéns’ markets. The role brings the brand to life through in-store activation, consumer events, and regional activation programs that drive brand awareness, retail excellence, and sell-through. It owns the events calendar, co-op and dealer marketing programs, and regional fixturing and merchandising. Working closely with Sales, Global Marketing, and E-commerce, this execution-focused role requires strong project management, vendor coordination, and attention to logistical detail to ensure a consistent, premium brand experience across customer touchpoints. The position is hybrid with routine travel, and may require travel up to 50%. It reports to the VP of Marketing. The role has physical demands, including standing for several hours at a time and lifting or moving items up to 50 lbs. Compensation is $80,000–$90,000 annually.

Requirements

3–5+ years of experience in a similar role with dealer relations and events.
College degree in marketing, business, or a similar field.
Experience working with retailers, dealers, or premium consumer brands.
Proven experience coordinating events, marketing activations, and vendor or contract management.
Strong project management and organizational skills, with the ability to manage multiple deadlines and vendors simultaneously.
Comfort with logistics and operational details, including shipping, inventory, budgets, and timelines.
Clear written and verbal communication skills, particularly with external partners such as dealers and vendors.
Proficiency with spreadsheets and budget tracking.
Ability to represent the brand professionally in public event settings, demonstrate composure, and consistently reflect company values.
Ability to travel consistently up to 50%.

Nice To Haves

Passion for the outdoor, fishing, or on-water lifestyle.

Responsibilities

Manage the program and vendor relationship for in-store displays, signage, and fixtures across retail partners.
Partner with the sales team to understand store-level needs, prioritize requests, and support retailers with product presentation.
Audit store execution through photos, store visits, or field reports to ensure brand standards are met.
Own and maintain the master events calendar, including trade shows, dealer events, retail activations, and sponsorships.
Plan and execute consumer-facing events, retailer open days, and dockside activations.
Coordinate event logistics, including booth and space needs, materials, staffing, shipping, and on-site setup.
Manage event budgets and vendor contracts in partnership with the VP of Marketing.
Track post-event recaps and ROI reporting, and measure the effectiveness and commercial impact of activations.
Own marketing support programs on the B2B sales channel, ensuring product listing accuracy, merchandising assortments, sales programs, and assets are easily distributable, accessible, and on-brand.
Administer the co-op marketing program by processing claims, verifying compliance, and managing budgets.
Support distributors and key accounts with local marketing activities, campaign materials, and product launch assets.
Build and maintain a retail and in-store signage asset suite to support premium brand presentation across distribution environments.
Work closely with the regional sales team to support commercial growth.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term disability coverage
Life Flight coverage
401(k) retirement plan with a 5% match at 6% contribution
Profit-based bonus program when revenue targets are met and/or exceeded and personal goals are achieved
Paid time off, starting at 80 hours per year depending on experience level
9 set paid holidays plus 1 floating holiday