Marketing Manager Jobs

About The Position

Requirements

• Bachelor's degree, ideally in Marketing Communications, and experience in a branded, premium, B2C consumer products company or agency.
• Experience managing people.
• Demonstrated ability to think strategically and translate high-level direction into actionable, market-relevant plans.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Excellent written and verbal communication skills.
• Good presentation skills.
• Sound organizational skills: planning, expediting, prioritizing, and multi-tasking.

Nice To Haves

• Experience in POS display development, including knowledge of construction and materials, a plus.
• A strategic thinker who can move fluidly between big-picture planning and hands-on execution.
• Skilled at translating global brand direction into locally relevant strategy for the US market.
• Proactive self-starter who identifies new ways for the department to add value.
• Strong in project management, with solid organizational skills: planning, expediting, prioritizing, managing multiple tasks, and meeting deadlines.
• Invigorated in a fast-paced environment.
• Passionate, energetic, flexible, and resourceful.
• Self-motivated.
• Skilled at effectively communicating and collaborating with fellow employees, cross-functional partners, and outside agencies.
• Creative, with an eye for visual design and merchandising.
• Knowledgeable about branding initiatives and product / sales / retailer support materials and programs.

Responsibilities

• Support the VP, Marketing Communications in localizing HQ campaigns and initiatives for US relevance where needed, and help influence global direction where there's opportunity to do so.
• Bring a forward-looking perspective to the business — spotting gaps and opportunities where marketing communications could create new value.
• Bring a big-picture perspective to day-to-day work, connecting individual projects back to broader brand and business goals.
• Partner with the VP, Marketing Communications on strategic planning and provide recommendations grounded in market and consumer understanding.
• Ensure all communications leaving the department are on-brand and consistent across all ZWILLING family of brands product lines.
• Own go-to-market readiness for US-specific product launches, in addition to global products coming through HQ.
• Develop and manage launch kits, sell sheets, and supporting assets needed to bring US products to market.
• Partner with Sales and Product teams to ensure launch materials are accurate, on-brand, and delivered on schedule.
• Proactively take ownership of identifying the right supporting materials for each launch.
• Manage a staff of one, as well as interns and any external support.
• Own and manage the Marketing Calendar, ensuring all departments are working toward the same messaging and deadlines.
• Build and maintain strong working relationships across Sales, Product Management, Operations, and outside suppliers.
• Oversee all fixturing and POS programs.
• Perform other special projects and administrative tasks as needed.