(USA) Senior Manager, Marketing Planning and Strategy - Marketing Technology.
About The Position
The Senior Manager, Marketing Technology will lead the strategy and evolution of Walmart Marketplace Seller Marketing’s technology ecosystem, enabling personalized, scalable, and measurable seller experiences. Reporting into Marketing Enablement & Intelligence (ME&I), this leader will own the MarTech capability roadmap and partner with Product, Engineering, Data, and Marketing teams to translate business needs into scalable technology solutions. The role will drive platform governance, integration, automation, and technology investments while advancing intelligent, data-driven, per-seller decisioning across channels and markets. The Marketing Enablement & Intelligence team supports Walmart Marketplace Seller Marketing by integrating marketing operations, technology, analytics, and localization. It develops systems and processes for data-driven decision-making, streamlined execution, and measurable business outcomes. The team collaborates across functions to enhance efficiency and scalability, focusing on strategic planning, marketing technology solutions, and automation to drive growth and optimize performance.
Requirements
- Extensive experience in marketing technology, CRM, automation, digital platforms, or product management.
- Proven ability to develop and execute enterprise-scale MarTech strategies and roadmaps.
- Strong knowledge of CRM/CDP, personalization, journey orchestration, content management, analytics, and data integrations.
- Ability to translate business requirements into scalable technical solutions.
- Experience partnering with Product, Engineering, Data, and Marketing teams.
- Understanding of customer data, segmentation, consent, activation, and measurement.
- Experience evaluating vendors, technology investments, and build-versus-buy decisions.
- Strong strategic thinking, stakeholder management, and cross-functional leadership skills.
- Ability to lead complex initiatives from strategy through implementation.
- Bachelor's degree in Business, Marketing, Communications, or a related field and 3 years of experience in marketing or a related field, or 7 years of experience in marketing or a related field.
Nice To Haves
- Experience leading cross-functional projects.
- Experience in Marketing or a related field.
- Supervisory experience.
- Master of Business Administration.
Responsibilities
- Own the Seller Marketing MarTech strategy, roadmap, architecture, and technology investments.
- Lead the evolution and integration of CRM, automation, personalization, content management, and digital platforms.
- Partner with Product, Engineering, and Data teams to translate business needs into scalable technology capabilities.
- Advance AI-enabled personalization, journey orchestration, and intelligent per-seller decisioning.
- Establish platform governance, standards, and adoption practices while simplifying workflows and improving operational efficiency.
- Partner with Analytics to strengthen data integration, measurement, and marketing effectiveness.
- Lead technology evaluation, vendor management, and build-versus-buy decisions.
- Build MarTech capabilities and influence cross-functional technology priorities.
Benefits
- Medical, vision, and dental coverage.
- 401(k).
- Stock purchase plan.
- Company-paid life insurance.
- Paid time off, including sick leave.
- Parental leave.
- Family care leave.
- Bereavement leave.
- Jury duty leave.
- Voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- Live Better U tuition, books, and fees paid for eligible associates.
- Performance-based bonus awards.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
