(USA) Manager, Marketing Planning And Strategy
About The Position
The Manager, End-to-End Content Operations & Innovation owns the operating model that powers Ads Integrated Marketing. The role drives adoption of the team’s plan-to-activation framework, ensuring initiatives move efficiently from intake through execution with consistency, visibility, and accountability. In partnership with Product Marketing, Media Insights, and Communications, the manager standardizes workflows, improves collaboration, and builds scalable ways of working. The role also leads the team’s artificial intelligence strategy by identifying workflow opportunities, creating reusable solutions, and driving adoption of artificial intelligence tools and best practices to improve efficiency and accelerate execution. The Content Operations & Innovation division within Content Management develops and scales processes, tools, and collaborative methods that streamline initiatives from intake to activation. It leads the AI strategy for Ads Integrated Marketing, identifying workflow improvements, creating reusable solutions, and promoting AI tool adoption to boost efficiency, expand operations, and accelerate execution. Its focus on strategic marketing, data analysis, and process improvement supports Walmart’s marketing planning and brand objectives.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or a related field and 1 year's experience in marketing or a related field, or 5 years' experience in marketing or a related field.
- 3–5 years of experience in marketing operations, program management, product marketing, strategy, marketing communications, or a related field.
- Experience leading complex cross-functional programs and driving adoption of new processes and ways of working.
- Strong project management and operational planning skills, with the ability to manage multiple initiatives and competing priorities.
- Experience building scalable workflows, governance models, and operating processes.
- Excellent communication, facilitation, stakeholder management, analytical, and problem-solving skills.
- Experience using artificial intelligence tools.
Nice To Haves
- Airtable experience.
- Marketing or a related field.
- Master of Business Administration.
Responsibilities
- Own and scale the team’s plan-to-activation process, including intake, planning, approvals, execution, governance, documentation, and Airtable visibility.
- Lead cross-functional marketing programs, aligning stakeholders, timelines, dependencies, priorities, and risk mitigation from intake through delivery.
- Evaluate, build, and scale artificial intelligence solutions, including reusable agents, automations, prompts, workflows, training, and best practices.
- Improve organizational information flow through planning forums, recurring communications, and clear visibility into initiatives, launches, risks, and next steps.
- Measure process and artificial intelligence effectiveness; use reporting, dashboards, and feedback to strengthen efficiency, collaboration, and scalability.
Benefits
- Medical, vision, and dental coverage.
- 401(k).
- Stock purchase plan.
- Company-paid life insurance.
- Paid time off, including sick leave.
- Parental leave.
- Family care leave.
- Bereavement leave.
- Jury duty leave.
- Voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- Live Better U education benefit program, with tuition, books, and fees paid for eligible programs.
- Performance-based bonus awards.
- Stock may be included as additional compensation for certain positions.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
