(USA) Manager, Marketing Planning And Strategy
About The Position
The Manager, End-to-End Content Operations & Enablement owns and evolves components of the operating model that powers Ads Integrated Marketing (AIM). The role strengthens systems, governance, and ways of working so teams can operate with greater consistency, visibility, and accountability. The manager serves as the team’s Airtable subject matter expert and primary point of contact, overseeing systems and workflows that support the team and cross-functional initiatives. The role optimizes Airtable as the team’s operating system, drives adoption and enablement, and partners with stakeholders to evolve how the team works. The Content Operations & Innovation division of Content Management is the operational and innovation engine within Ads Integrated Marketing. It creates systems, processes, and cross-functional rhythms to move AIM work from intake through launch, ensuring priorities are clear, stakeholders are aligned, approvals are governed, and work is visible in Airtable. The division also identifies and implements AI-enabled workflow improvements to help the team work more efficiently, scale best practices, and deliver stronger, more coordinated content.
Requirements
- 3–5 years of experience in marketing operations, program management, product marketing, strategy, marketing communications, or a related field.
- Experience leading complex cross-functional programs and driving adoption of new processes and ways of working.
- Strong project management and operational planning skills, with the ability to manage multiple priorities simultaneously.
- Experience building scalable workflows, governance models, and operating processes.
- Excellent communication, facilitation, stakeholder management, analytical, and problem-solving skills.
- Ability to translate market trends and business insights into clear, strategic recommendations.
- Bachelor's degree in Business, Marketing, Communications, or a related field and 1 year's experience in marketing or a related field, or 5 years' experience in marketing or a related field.
Nice To Haves
- Experience with Airtable or similar project-management platforms.
- Marketing or related field.
- Master of Business Administration.
Responsibilities
- Own and scale AIM’s Airtable operating system across intake, planning, project management, approvals, and reporting.
- Drive adoption through training, documentation, office hours, user support, and continuous workflow improvements with Marketing Operations and Airtable partners.
- Lead end-to-end approval governance, including routing, automation, standards, communications, and visibility.
- Improve organizational information flow through recurring reporting and communications that increase transparency and reduce duplication.
- Monitor competitive trends and translate insights into executive-ready recommendations that strengthen strategy, content planning, efficiency, and team performance.
Benefits
- Medical, vision, and dental coverage.
- 401(k), stock purchase, and company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
- Live Better U, a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
- Annual or quarterly performance bonuses.
- Stock may be included as additional compensation for certain positions.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
