(USA) Manager, Marketing Planning And Strategy

Walmart•Hoboken, NJ

1d•$96,000 - $202,000•Onsite

About The Position

The Manager, Content Systems (Blue) supports the systems, processes, and governance behind Blue, Walmart Connect’s internal intranet and sales enablement platform. Blue is a centralized source of approved marketing, product marketing, sales enablement, and organizational content used by more than 2,000 Walmart Connect associates. This role maintains the health and effectiveness of the content ecosystem by ensuring content is accurate, organized, discoverable, accessible, and governed throughout its lifecycle. The Manager oversees day-to-day content operations, supports content owners, optimizes the user experience, and identifies ways to improve how associates find and use information. Walmart Connect creates connections between brands and more than 150 million weekly shoppers through omnichannel media solutions, drawing on Walmart’s scale, data, and retail expertise. Its team strengthens systems, infrastructure, and operational rigor to enable consistent storytelling at scale, unify strategy across verticals and content teams, and support efficient, data-driven decision-making and collaboration. The role manages content publishing, lifecycle processes, audits, and authoring standards; administers and optimizes Blue; collaborates with stakeholders to improve content quality and user experience; leads content and platform initiatives; and analyzes usage, content performance, and adoption to identify improvements and demonstrate the platform’s impact. The position is based in Hoboken, New Jersey, or San Bruno, California.

Requirements

3–5+ years of experience in content management, knowledge management, sales enablement, marketing operations, or related fields.
Hands-on experience managing content and workflows within enterprise content management or enablement platforms.
Seismic experience, including familiarity with content management, permissions, metadata, analytics, and/or platform administration.
Strong project management, organizational, and communication skills.
Ability to drive alignment across cross-functional teams and manage multiple priorities in a fast-paced environment.
Experience bringing structure and process to matrixed workstreams.
Adaptable, detail-oriented, collaborative team player.
Bachelor’s degree in Business, Marketing, Communications, or a related field and 1 year of experience in marketing or a related field, or 5 years of experience in marketing or a related field.

Nice To Haves

Airtable experience.
Master of Business Administration.
Marketing or a related field.

Responsibilities

Manage content publishing, lifecycle processes, audits, and authoring standards to maintain accuracy and accountability.
Administer Blue, improve taxonomy and discoverability, manage access, and partner with Seismic on platform enhancements.
Collaborate with content owners, Product Marketing, Sales, and other stakeholders to improve content quality and user experience.
Lead content and platform initiatives, manage publishing workflows, and maintain scalable processes and documentation.
Analyze platform usage, content performance, and adoption to identify improvements and demonstrate Blue’s impact across Walmart Connect.

Benefits

Competitive pay and performance-based bonus awards.
Medical, vision, and dental coverage.
401(k), stock purchase, and company-paid life insurance.
Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
PTO and/or PPTO that may be used for vacation, sick leave, holidays, or other purposes.
Live Better U, a Walmart-paid education benefit program for eligible full-time and part-time associates, covering tuition, books, and fees for programs ranging from high school completion to bachelor’s degrees, English Language Learning, and short-form certificates.