(USA) Manager, Marketing Planning And Strategy

Walmart•Hoboken, NJ

About The Position

The Manager, Content Strategy, Marketing Planning and Strategy works at the intersection of marketing, content, and storytelling to help bring Walmart Connect’s story to life. The role supports blog strategy, website content, event content and programming, and other content initiatives. It combines marketing instincts and editorial judgment with operational discipline, including shaping stories, writing compelling copy, briefing creative partners, and managing highly matrixed workflows. The manager translates complex business and industry topics into clear, audience-relevant content, presents recommendations to senior stakeholders, and independently drives multiple workstreams in a fast-paced organization. The Walmart Connect marketing team defines and evolves a unified brand narrative to shape industry perception through consistent messaging and compelling storytelling. It ensures content assets and campaigns reflect a cohesive enterprise story, supports differentiated thought leadership, and collaborates across functions using data-driven insights to guide strategic marketing planning and execution. Team members contribute to brand strategy, content development, and project management to drive initiatives aligned with Walmart’s objectives and customer engagement across channels.

Requirements

Exceptional writing, editing, and storytelling skills with strong editorial judgment.
Marketing instincts and understanding of how content supports broader brand and business objectives.
Organizational and project management skills.
Strong ownership, resourcefulness, and ability to independently move workstreams forward.
Ability to translate complex business and industry topics into clear, compelling content.
Communication and presentation skills, including confidence working with leadership.
At least 6 years of experience in marketing, content strategy, communications, or a related field.
Experience developing and managing content and programming for high-visibility events.
Experience managing multi-layered workflows through cross-functional review and approval processes.
Bachelor’s degree in Business, Marketing, Communications, or a related field and 1 year of experience in marketing or a related field, or 5 years of experience in marketing or a related field.

Nice To Haves

Advertising, adtech, commerce media, or related industry experience is strongly preferred.
Master of Business Administration.

Responsibilities

Support Walmart Connect’s blog strategy and develop and manage content aligned with business priorities, industry conversations, and key moments.
Support programming and content strategy for Walmart Connect owned and operated events, including narratives, agendas, session concepts, speaker briefs, and scripts.
Develop and manage Enterprise page content, strengthening storytelling and evolving the content experience.
Develop and amplify Walmart Connect thought leadership in partnership with Vertical Marketing and cross-functional teams.
Partner with executives, subject matter experts, creative teams, and agencies to manage content through development, review, and final delivery.
Use content performance and audience insights to strengthen and optimize content strategy.
Present recommendations to senior stakeholders and independently drive multiple workstreams.

Benefits

Competitive pay and performance-based bonus awards.
Medical, vision, and dental coverage.
401(k), stock purchase, and company-paid life insurance.
Paid time off, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting leave.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
Live Better U education benefit, with tuition, books, and fees paid by Walmart for eligible associates.