Manager, Marketing Planning And Strategy - Content Strategy Manager

Walmart • Los Angeles, CA

4d

About The Position

The Manager, Marketing Planning and Strategy (Content Strategy Manager) develops and executes content strategy for Vizio’s WatchFree+ service, using customer insights and data analytics to guide decisions. The role forecasts content performance, coordinates cross-functional teams, and manages budget allocation in alignment with strategic objectives. It also provides leadership through mentoring, collaboration, and continuous improvement.

The team leads content strategy for WatchFree+, including content acquisition from studios and networks, management of the content licensing budget and portfolio, programming and editorial direction, and operation of Vizio-curated FAST channels. The position reports directly to Vizio’s Head of Content and supports the service’s growth and audience engagement through strategic initiatives, data-driven insights, and budget management.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field and one year of experience in marketing or a related field, or five years of experience in marketing or a related field.
• Proven experience in content strategy, content development, and/or content acquisition.
• Strong analytical skills and ability to use customer data and market insights for decision-making.
• Ability to create financial models from the ground up.
• Expertise in managing budgets and tracking performance metrics to optimize return on investment.
• Cross-functional expertise and ability to work with Product, Ads, Analytics, Finance, and Marketing teams.
• Proficiency with business intelligence tools such as Tableau and Excel for data analysis and reporting.
• Demonstrated leadership in coaching and mentoring team members to achieve business goals.

Nice To Haves

• Marketing or a related field.
• Master of Business Administration.

Responsibilities

• Manage the content budget, track spending, and proactively address performance issues.
• Develop and support ongoing performance reporting and engagement forecasting for Vizio WatchFree+.
• Create strategy documents recommending target audiences, objectives, budgets, and timelines for content tactics.
• Support Content Acquisition team members in forecasting deals and conducting comparative analyses for films, TV series, FAST channels, and other content.
• Partner with the Head of Content on strategic areas and work with cross-functional executives to support WatchFree+ growth.
• Coach and mentor team members to enhance their skills and support their development.

Benefits

• Medical, vision, and dental coverage.
• 401(k), stock purchase, and company-paid life insurance.
• Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
• Live Better U education benefit program, with tuition, books, and fees paid for eligible associates.
• Annual or quarterly performance bonuses.
• Stock may be included as additional compensation for certain positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager