(USA) Manager, Marketing Planning And Strategy
About The Position
The Manager, Content Strategy, Marketing Planning and Strategy supports Walmart Connect’s marketing, content, and storytelling work. The role contributes to blog strategy, website and Enterprise page content, event programming, and thought leadership. It combines editorial judgment, marketing instincts, writing, and operational discipline to translate complex business and industry topics into audience-relevant content, coordinate creative partners and cross-functional workflows, present recommendations to senior stakeholders, and independently advance multiple workstreams. As part of the Walmart Connect marketing team, the position helps develop a unified brand narrative and consistent messaging through compelling storytelling and differentiated thought leadership. The team collaborates across functions and uses data-driven insights to support strategic marketing planning and execution, with the goal of advancing Walmart’s objectives and customer engagement across channels.
Requirements
- Exceptional writing, editing, and storytelling skills, with strong editorial judgment.
- Marketing instincts and understanding of how content supports broader brand and business objectives.
- Organizational and project management skills.
- Strong ownership, resourcefulness, and ability to independently move workstreams forward.
- Ability to translate complex business and industry topics into clear, compelling content.
- Communication and presentation skills, and confidence working with leadership.
- At least 6 years of experience in marketing, content strategy, communications, or a related field is stated in the role description.
- Experience developing and managing content and programming for high-visibility events.
- Experience managing multi-layered workflows through cross-functional review and approval processes.
- Minimum qualifications: Bachelor's degree in Business, Marketing, Communications, or a related field and 1 year's experience in marketing or a related field, or 5 years' experience in marketing or a related field.
Nice To Haves
- Advertising, adtech, commerce media, or related industry experience.
- Marketing or a related field.
- Master of Business Administration.
Responsibilities
- Support Walmart Connect’s blog strategy and develop and manage content aligned with business priorities, industry conversations, and key moments.
- Support programming and content strategy for Walmart Connect owned and operated events by developing narratives, agendas, session concepts, speaker briefs, and scripts.
- Develop and manage Enterprise page content, strengthening storytelling and evolving the content experience.
- Develop and amplify Walmart Connect thought leadership in partnership with Vertical Marketing and cross-functional teams.
- Partner with executives, subject matter experts, creative teams, and agencies to manage content through development, review, and final delivery.
- Use content performance and audience insights to strengthen and optimize content strategy.
Benefits
- Medical, vision, and dental coverage.
- 401(k), stock purchase, and company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO that may be used for vacation, sick leave, holidays, or other purposes.
- Live Better U: Walmart-paid education benefit program for eligible full-time and part-time associates, covering tuition, books, and fees for eligible programs.
- Annual or quarterly performance bonuses.
- Stock may be included as additional compensation for certain positions.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
