(USA) Director, Marketing Planning And Strategy - Seller Marketing Strategy

Walmart•San Bruno, CA

About The Position

The Director, Marketing Planning and Strategy leads the development and execution of comprehensive marketing strategies to drive brand growth and seller engagement. The role collaborates across functions to align resources, optimize budget allocation, and use consumer insights and analytics to develop impactful campaigns. The director oversees complex initiatives, maintains consistent brand messaging and performance measurement, and supports team development and operational excellence. Market trends and competitive analysis inform strategic decisions that strengthen Walmart’s brand position and deliver measurable business results. The role is part of Walmart Marketplace Seller Marketing, a team focused on seller engagement and growth. The team aligns business priorities with seller insights and marketing capabilities, develops data-driven strategies to optimize investments and impact measurement, and works across functions to scale seller growth across channels and markets. Its work includes marketing planning, brand management, and performance analysis. The position is available in Bentonville, Arkansas; San Bruno, California; or Hoboken, New Jersey. The listed annual salary ranges vary by location. Additional compensation includes annual or quarterly performance bonuses, and certain positions may also include stock.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field and 4 years of experience in marketing or a related field, or 7 years of experience in marketing or a related field.
One year of supervisory experience or experience leading cross-functional projects.
Expertise developing and executing comprehensive marketing strategies informed by seller insights and analytics.
Strong leadership skills and experience managing cross-functional teams and collaborating with stakeholders.
Ability to create and implement brand management and marketing plans aligned with business objectives.
Budget management skills, including fiscal discipline and effective allocation of marketing resources.
Performance management skills, using data-driven insights to adjust strategies and improve campaign outcomes.
Experience in project and category management focused on business growth and operational excellence.
Exceptional communication and collaboration abilities to influence and align internal and external partners.

Nice To Haves

Experience leading cross-functional projects.
Marketing experience.
Supervisory experience.
Master of Business Administration.

Responsibilities

Develop and execute comprehensive marketing strategies using customer insights and analytics to drive brand growth and seller engagement.
Lead collaboration with legal, finance, planning, and technology teams to align marketing initiatives with business objectives.
Manage budget allocation and optimize media investments to maximize campaign effectiveness and return on investment.
Oversee creative brief development and ensure brand consistency across marketing channels and campaigns.
Monitor performance trends, adjust strategies based on data, and recommend target segments and marketing priorities.
Build and mentor a high-performing team, fostering continuous learning and professional development.

Benefits

Medical, vision, and dental coverage.
401(k).
Stock purchase plan.
Company-paid life insurance.
Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
Live Better U education benefit, with tuition, books, and fees paid for eligible programs.
Performance-based bonus awards, including annual or quarterly performance bonuses.
Stock may be included as additional compensation for certain positions.