Manager, Marketing Planning And Strategy, Vertical Marketing
About The Position
Walmart Connect is seeking a strategic storyteller and marketing leader to serve as a Vertical Marketing Manager supporting the Food and Beverage category. The role develops category-specific strategies that turn insights into compelling narratives and go-to-market materials, serving as a link between data, storytelling, and sales enablement. It creates resources across key verticals and audiences to empower the sales organization and inspire advertisers. The position reports to the Senior Manager, Vertical Marketing within Walmart Connect Ads Integrated Marketing. Walmart Connect, part of Walmart U.S. Growth, enables advertisers to tell their stories through retail media, in-store experiences, and digital touchpoints across Walmart’s ecosystem. The Vertical Marketing team sits within Ads Integrated Marketing, whose mission is to transform insights into impact by crafting powerful narratives and establishing a clear, credible, and scalable market presence.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or a related field and 1 year's experience in marketing or a related field; alternatively, 5 years' experience in marketing or a related field.
- Strong strategic storytelling skills, including the ability to simplify complex data into clear narratives.
- Experience developing marketing strategies, sales materials, or thought leadership for category or industry audiences.
- Collaborative mindset and comfort working with cross-functional partners.
- Ability to identify insights, trends, and opportunities that inform business growth.
- Creative, detail-oriented approach to building compelling, visually cohesive marketing assets.
Nice To Haves
- Marketing or related field.
- Master of Business Administration.
Responsibilities
- Develop category-specific narratives that bring Walmart Connect’s value proposition to life.
- Translate data, insights, and market trends into actionable stories for Sales and clients.
- Create sales enablement materials, including decks, case studies, and insight-driven toolkits.
- Partner across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio.
- Support thought leadership and enterprise storytelling that strengthen Walmart Connect’s market position.
Benefits
- Competitive pay and performance-based bonus awards.
- Medical, vision, and dental coverage.
- 401(k), stock purchase, and company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
- Live Better U education benefit program, with tuition, books, and fees paid for eligible programs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
