(USA) Director, Marketing Planning And Strategy - Seller Marketing Strategy
About The Position
The Director, Marketing Planning and Strategy leads the development and execution of comprehensive marketing strategies to drive brand growth and customer engagement. The role collaborates across functions to align resources, optimize budgets, and use consumer insights and analytics to develop impactful campaigns. It oversees complex initiatives, consistent brand messaging, and performance measurement, while supporting team development and operational excellence. Market trends and competitive analysis inform strategic decisions that enhance Walmart’s brand position and deliver measurable business results. Within the Walmart Marketplace Seller Marketing team, this role supports seller engagement and growth by aligning business priorities with seller insights and marketing capabilities. The team develops integrated, data-driven strategies to optimize investments, market approaches, and impact measurement, collaborating across functions to scale seller growth across channels and markets. The role develops marketing strategies, manages budget and media investments, oversees creative briefs and brand consistency, monitors campaign performance, recommends priorities, and builds and mentors a high-performing team.
Requirements
- Proven expertise developing and executing comprehensive marketing strategies informed by seller insights and analytics.
- Strong leadership skills, including experience managing cross-functional teams and collaborating with varied stakeholders.
- Ability to create and implement brand management and marketing plans aligned with business objectives.
- Proficiency in budget management and optimal allocation of marketing resources.
- Skill in performance management, using data-driven insights to adjust strategies and improve campaign outcomes.
- Experience in project and category management focused on business growth and operational excellence.
- Exceptional communication and collaboration abilities to influence and align internal and external partners.
- Bachelor’s degree in Business, Marketing, Communications, or a related field and 4 years of experience in marketing or a related field, or 7 years of experience in marketing or a related field.
- 1 year of supervisory experience or experience leading cross-functional projects.
Nice To Haves
- Experience leading cross-functional projects.
- Marketing experience.
- Supervisory experience.
- Master of Business Administration.
Responsibilities
- Develop and execute comprehensive marketing strategies using customer insights and analytics to drive brand growth and seller engagement.
- Collaborate cross-functionally with legal, finance, planning, and technology teams to align marketing initiatives with business objectives.
- Manage budget allocation and optimize media investments to maximize campaign effectiveness and return on investment.
- Oversee creative brief development and ensure brand consistency across marketing channels and campaigns.
- Monitor performance trends, adjust strategies based on data, and recommend target segments and marketing priorities.
- Build and mentor a high-performing team and foster continuous learning and professional development.
Benefits
- Competitive pay and performance-based bonus awards.
- Medical, vision, and dental coverage.
- 401(k).
- Stock purchase plan.
- Company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
- Live Better U education benefit, including fully paid tuition, books, and fees for eligible programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
