Manager, Marketing Planning And Strategy - Content Strategy Manager
About The Position
The Manager, Marketing Planning and Strategy (Content Strategy Manager) develops and executes content strategy for Vizio’s WatchFree+ service, using customer insights and data analytics to guide decisions. The role forecasts content performance, coordinates cross-functional teams, and oversees budget allocation in alignment with strategic objectives. It also provides leadership by mentoring team members, fostering collaboration, and driving continuous improvement. The team leads content strategy for WatchFree+, including acquiring content from studios and networks, managing the content licensing budget and portfolio, shaping programming and editorial direction, and operating Vizio-curated FAST channels. The role reports directly to Vizio’s Head of Content and works with cross-functional partners to support content initiatives, service growth, and audience engagement.
Requirements
- Proven experience in content strategy, content development, and/or content acquisition.
- Strong analytical skills to use customer data and market insights for informed decision-making.
- Ability to create financial models from the ground up.
- Expertise in managing budgets and tracking performance metrics to optimize ROI.
- Ability to work cross-functionally with Product, Ads, Analytics, Finance, and Marketing teams.
- Skilled in using business intelligence tools such as Tableau and Excel for data analysis and reporting.
- Demonstrated leadership in coaching and mentoring team members to achieve business goals.
- Bachelor's degree in Business, Marketing, Communications, or a related field and one year's experience in marketing or a related field, or five years' experience in marketing or a related field.
Nice To Haves
- Marketing or a related field.
- Master of Business Administration.
Responsibilities
- Manage the content budget, track spending, and proactively address performance issues.
- Develop and support ongoing performance reporting and engagement forecasting for Vizio WatchFree+.
- Create strategy documents recommending target audiences, objectives, budgets, and timelines for content tactics.
- Support Content Acquisition team members in forecasting deals and conducting comparative analyses for films, TV series, FAST channels, and other content.
- Partner with the Head of Content on strategic areas and interface with cross-functional executives to support WatchFree+ growth.
- Coach and mentor team members to enhance their skills and support their development.
Benefits
- Medical, vision, and dental coverage.
- 401(k).
- Stock purchase plan.
- Company-paid life insurance.
- Paid time off, including sick leave.
- Parental leave.
- Family care leave.
- Bereavement leave.
- Jury duty leave.
- Voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
- Live Better U education benefit, including tuition, books, and fees for eligible programs.
- Performance-based bonus awards.
- Stock may be included as additional compensation for certain positions.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
