(USA) Manager, Marketing Planning And Strategy
About The Position
Walmart Connect is seeking a strategic storyteller and marketing leader to develop category-specific strategies that turn insights into compelling narratives and go-to-market materials. The role connects data, storytelling, and sales enablement by creating resources for key verticals and audiences, supporting the Consumables category. It collaborates with Sales, Insights, Product, Marketing, Creative, and other teams to produce materials that empower the sales organization and inspire advertisers. The position is part of the Walmart U.S. Growth organization and Walmart Connect Ads Integrated Marketing, and reports to the Senior Manager, Vertical Marketing. Walmart Connect enables advertisers to tell their stories through retail media, in-store experiences, and digital touchpoints across Walmart’s ecosystem. The Vertical Marketing team transforms insights into impactful narratives and works to establish a clear, credible, and scalable market presence for Walmart Connect.
Requirements
- Strong strategic storytelling skills, including the ability to simplify complex data into clear narratives.
- Experience developing marketing strategies, sales materials, or thought leadership for category or industry audiences.
- Collaborative mindset and comfort working with cross-functional partners.
- Ability to identify insights, trends, and opportunities that inform business growth.
- Creative, detail-oriented approach to building compelling, visually cohesive marketing assets.
- Bachelor’s degree in Business, Marketing, Communications, or a related field and 1 year of experience in marketing or a related field, or 5 years of experience in marketing or a related field.
Nice To Haves
- Master of Business Administration.
- Marketing or related field experience.
Responsibilities
- Develop category-specific narratives that communicate Walmart Connect’s value proposition.
- Translate data, insights, and market trends into actionable stories for Sales and clients.
- Create sales enablement materials, including decks, case studies, and insight-driven toolkits.
- Partner across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio.
- Support thought leadership and enterprise storytelling that strengthen Walmart Connect’s market position.
Benefits
- Medical, vision, and dental coverage.
- 401(k).
- Stock purchase plan.
- Company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- Live Better U education benefit, including tuition, books, and fees for eligible programs.
- Performance-based bonuses.
- Stock may be additional compensation for certain positions.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
