(USA) Manager, Marketing Planning And Strategy
About The Position
Walmart Connect is seeking a strategic storyteller and marketing leader to develop category-specific strategies that turn insights into compelling narratives and go-to-market materials. The role connects data, storytelling, and sales enablement by creating resources for key verticals and audiences. It supports the Consumables category and collaborates with Sales, Insights, Product, Marketing, and Creative teams to develop materials that empower the sales organization and inspire advertisers. The position reports to the Senior Manager, Vertical Marketing within Walmart Connect Ads Integrated Marketing. Walmart Connect, part of the Walmart U.S. Growth organization, enables advertisers to tell their stories through retail media, in-store experiences, and digital touchpoints. The Vertical Marketing team is part of Ads Integrated Marketing, whose mission is to transform insights into impact through compelling narratives and a clear, credible, scalable market presence. The team aims to position Walmart Connect as a leading advertising partner in retail media.
Requirements
- Bachelor’s degree in Business, Marketing, Communications, or a related field and 1 year of experience in marketing or a related field; or 5 years of experience in marketing or a related field.
- Strong strategic storytelling skills and the ability to simplify complex data into clear narratives.
- Experience developing marketing strategies, sales materials, or thought leadership for category or industry audiences.
- Collaborative mindset and comfort working with cross-functional partners.
- Ability to identify insights, trends, and opportunities that inform business growth.
- Creative, detail-oriented approach to building compelling, visually cohesive marketing assets.
Nice To Haves
- Marketing or a related field.
- Master of Business Administration.
Responsibilities
- Develop category-specific narratives that bring Walmart Connect’s value proposition to life.
- Translate data, insights, and market trends into actionable stories for Sales and clients.
- Create sales enablement materials, including decks, case studies, and insight-driven toolkits.
- Partner across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio.
- Support thought leadership and enterprise storytelling that strengthen Walmart Connect’s market position.
Benefits
- Competitive pay and performance-based bonus awards.
- Medical, vision, and dental coverage.
- 401(k), stock purchase, and company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO that may be used for vacation, sick leave, holidays, or other purposes.
- Live Better U, a Walmart-paid education benefit program for eligible full-time and part-time associates.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
