(USA) Director, Marketing Planning And Strategy
About The Position
The Director of Marketing Planning and Strategy, Membership, within the Member Activation Team, leads marketing strategy for membership acquisition, engagement, and retention lifecycle initiatives. The role partners with Membership, Personalization, and Marketing Channel teams to provide a strong member experience while growing member lifetime value. The director develops and executes marketing strategies that drive brand growth and customer engagement. They align resources, optimize budget and media investments, use customer insights and analytics to guide decisions, and oversee complex campaigns to ensure consistent brand messaging and measurable results. The role also leads and mentors the Membership Marketing Team and collaborates with stakeholders to advance strategic objectives and Walmart’s market position.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or a related field and 4 years of experience in marketing or a related field, or 7 years of experience in marketing or a related field.
- 1 year of supervisory experience or experience leading cross-functional projects.
- Expertise developing and executing comprehensive marketing strategies informed by customer insights and analytics.
- Strong leadership skills and experience managing cross-functional teams and collaborating with stakeholders.
- Ability to manage complex budgets and optimize media investments to maximize marketing ROI.
- Proficiency in brand management, including maintaining consistent messaging across multiple channels.
- Experience planning and implementing large-scale marketing initiatives with measurable business impact.
- Analytical ability to use data to adjust strategies and improve campaign performance.
- Excellent communication skills to influence senior leadership and guide team development.
Nice To Haves
- Experience leading cross-functional projects.
- Marketing experience.
- Supervisory experience.
- Master of Business Administration.
Responsibilities
- Monitor delivery against KPIs for acquisition, loyalty, and upgrades, and refine strategies with cross-functional teams based on performance data and evolving member needs.
- Use member behavior insights to improve NPS and lifetime value through optimized value propositions, experiences, and rewards programs.
- Collaborate with legal, finance, planning, and technology teams to align marketing initiatives with business objectives.
- Manage budget allocation and optimize media investments to maximize marketing effectiveness and return on investment.
- Oversee creative brief development and ensure consistent brand messaging across channels and campaigns.
- Guide and mentor marketing teams to build skills and achieve business goals.
- Lead membership marketing strategy for acquisition, engagement, and retention lifecycle initiatives.
- Oversee complex campaigns and manage performance metrics and operational plans.
Benefits
- Medical, vision, and dental coverage.
- 401(k), stock purchase, and company-paid life insurance.
- Paid time off, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave; PTO and/or PPTO may also be used for vacation, sick leave, holidays, or other purposes.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- Company-paid Live Better U education benefit, with tuition, books, and fees covered for eligible programs.
- Performance-based bonus awards, including annual or quarterly bonuses.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
