(USA) Director, Marketing Planning And Strategy

Walmart • Bentonville, AR

3d

About The Position

The Director of Marketing Planning and Strategy leads the development and execution of marketing strategies that drive brand growth and customer engagement. The role works cross-functionally to align resources, optimize budgets, use customer insights and analytics, oversee complex campaigns, maintain consistent brand messaging, manage performance metrics and operational plans, and develop team members.

Within the Member Activation Team, this director leads marketing strategy for membership acquisition, engagement, and retention. In collaboration with Membership, Personalization, and Marketing Channel teams, the role ensures communications support a strong member experience and grow member lifetime value. The position leads the Membership Marketing Team with a member-first, data-driven approach and seeks measurable business impact.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field and 4 years of experience in marketing or a related field, or 7 years of experience in marketing or a related field.
• One year of supervisory experience or experience leading cross-functional projects.
• Expertise in developing and executing comprehensive marketing strategies informed by customer insights and analytics.
• Strong leadership skills and experience managing cross-functional teams and collaborating with stakeholders.
• Ability to manage complex budgets and optimize media investments to maximize marketing ROI.
• Proficiency in brand management, including creating and maintaining consistent brand messaging across multiple channels.
• Analytical mindset and ability to use data to adjust strategies and improve campaign performance.
• Excellent communication skills to influence senior leadership and guide team development.

Nice To Haves

• Experience leading cross-functional projects.
• Marketing experience.
• Supervisory experience.
• Master of Business Administration.

Responsibilities

• Monitor delivery against KPIs for acquisition, loyalty, and upgrades, and collaborate with cross-functional teams to refine strategies based on performance data and evolving member needs.
• Use member behavior insights to improve NPS and lifetime value through optimized value propositions, experiences, and rewards programs.
• Collaborate with legal, finance, planning, and technology teams to align marketing initiatives with business objectives.
• Manage budget allocation and optimize media investments to maximize marketing effectiveness and return on investment.
• Oversee creative brief development and maintain consistent brand messaging across channels and campaigns.
• Guide and mentor marketing teams to enhance skills and achieve business goals.
• Develop and execute marketing strategies informed by customer insights and analytics.
• Plan and implement large-scale marketing initiatives with measurable business impact.

Benefits

• Medical, vision, and dental coverage.
• 401(k), stock purchase, and company-paid life insurance.
• Paid time off, including PTO and/or PPTO, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Company-paid education benefits through Live Better U, including tuition, books, and fees for eligible programs.
• Performance-based annual or quarterly bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Director