(USA) Director, Marketing Planning And Strategy

Walmart•Hoboken, NJ

2d•Onsite

About The Position

As Director of Lifecycle Marketing at Walmart Connect, you will lead a team responsible for driving advertiser activation, engagement, retention, and reactivation through personalized, data-driven marketing. You will set the function’s strategic direction, develop talent and capabilities, and deliver measurable business outcomes. You will also evolve lifecycle marketing toward intelligent, signal-driven engagement by using behavioral insights, AI, experimentation, and automation to create more relevant advertiser experiences. The Lifecycle Marketing team helps advertisers succeed and grow through personalized, data-driven engagement. It is moving beyond traditional CRM campaigns toward a proactive approach that uses behavioral signals, insights, and AI to provide relevant recommendations when they matter most. The team works at the intersection of marketing, data, and technology, partnering with Product, Engineering, and Analytics to turn insights into action, improve advertiser experiences, and drive measurable business impact. The role is based at Walmart’s primary location at 221 River St, Hoboken, New Jersey. The annual salary range is $132,000 to $264,000, with additional annual or quarterly performance bonuses; certain positions may also include stock.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field and 4 years of experience in marketing or a related field, or 7 years of experience in marketing or a related field.
At least 1 year of supervisory experience or experience leading cross-functional projects.
The role description calls for 10+ years of lifecycle, CRM, or growth marketing experience and a proven record of leading and developing high-performing teams.
Demonstrated success scaling customer activation, engagement, retention, and reactivation programs.
Deep expertise in CRM platforms, marketing automation, segmentation, personalization, and customer journey orchestration.
Strong analytical capabilities, including experimentation, incremental measurement, and data-driven growth strategies.
Experience partnering with Product, Engineering, and Analytics to develop scalable, technology-enabled marketing capabilities.
Strategic leadership, commercial acumen, and the ability to influence cross-functional partners and deliver measurable business outcomes.

Nice To Haves

Experience in B2B, SaaS, marketplaces, or retail media.
Experience leading cross-functional projects, in marketing or a related field, or supervisory experience.
Master of Business Administration.

Responsibilities

Lead and develop a high-performing Lifecycle Marketing team, setting strategy, priorities, and accountability for results.
Drive advertiser activation, engagement, retention, and reactivation through personalized CRM programs and automated journeys.
Advance signal-driven marketing using behavioral data, predictive insights, and next-best-action recommendations.
Partner with Product, Engineering, and Analytics to build scalable marketing technology, automation, and personalization capabilities.
Establish a growth operating model through forecasting, experimentation, incremental measurement, and continuous optimization.
Translate advertiser insights into targeted interventions that improve advertiser experiences and measurable business outcomes.

Benefits

Competitive pay and performance-based bonus awards.
Medical, vision, and dental coverage.
401(k), stock purchase plan, and company-paid life insurance.
Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
Live Better U: Walmart-paid education programs, with tuition, books, and fees paid for eligible associates.