(USA) Manager, Marketing Planning And Strategy

Walmart • Hoboken, NJ

1d

About The Position

The Manager, End-to-End Content Operations & Innovation owns the operating model that powers Ads Integrated Marketing (AIM). The role drives adoption of the team’s plan-to-activation framework, ensuring initiatives progress from intake through execution with consistency, visibility, and accountability. Working with Product Marketing, Media Insights, and Communications, the manager standardizes workflows, improves collaboration, and builds scalable ways of working.

The position leads AIM’s artificial intelligence strategy by identifying workflow opportunities, creating reusable solutions, and promoting adoption of AI tools and best practices to improve efficiency and accelerate execution. The Content Operations & Innovation division develops and scales processes, tools, and collaborative methods to streamline initiatives from intake to activation and support Walmart’s marketing planning and brand objectives.

Requirements

• 3–5 years of experience in marketing operations, program management, product marketing, strategy, marketing communications, or a related field.
• Experience leading complex cross-functional programs and driving adoption of new processes and ways of working.
• Strong project management and operational planning skills, including the ability to manage multiple initiatives and competing priorities.
• Experience building scalable workflows, governance models, and operating processes.
• Excellent communication, facilitation, stakeholder management, analytical, and problem-solving skills.
• Experience using artificial intelligence tools.
• Bachelor’s degree in Business, Marketing, Communications, or a related field and 1 year of experience in marketing or a related field, or 5 years of experience in marketing or a related field.

Nice To Haves

• Airtable experience.
• Master of Business Administration.

Responsibilities

• Own and scale the team’s plan-to-activation process, including intake, planning, approvals, execution, governance, documentation, and Airtable visibility.
• Lead cross-functional marketing programs, aligning stakeholders, timelines, dependencies, priorities, and risk mitigation from intake through delivery.
• Evaluate, build, and scale AI solutions, including reusable agents, automations, prompts, workflows, training, and best practices.
• Improve organizational information flow through planning forums, recurring communications, and clear visibility into initiatives, launches, risks, and next steps.
• Measure process and AI effectiveness and use reporting, dashboards, and feedback to strengthen efficiency, collaboration, and scalability.

Benefits

• Competitive pay and performance-based bonus awards.
• Medical, vision, and dental coverage.
• 401(k), stock purchase, and company-paid life insurance.
• Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty, and voting leave.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit program for eligible full-time and part-time associates, with tuition, books, and fees paid for covered programs.
• Additional compensation may include stock.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager