(USA) Director, Marketing Planning And Strategy

Walmart • Hoboken, NJ

6d • $132,000 - $264,000

About The Position

As Director of Lifecycle Marketing at Walmart Connect, you will lead a team responsible for driving advertiser activation, engagement, retention, and reactivation through personalized, data-driven marketing. You will set the function’s strategic direction, develop talent and capabilities, and drive measurable business outcomes. You will lead the evolution of lifecycle marketing toward intelligent, signal-driven engagement, using behavioral insights, AI, experimentation, and automation to create more relevant advertiser experiences. In close partnership with Product, Engineering, and Analytics, you will help build scalable marketing capabilities that accelerate advertiser growth.

The Lifecycle Marketing team helps advertisers succeed and grow through personalized, data-driven engagement. The team is evolving beyond traditional CRM campaigns toward a proactive approach to advertiser growth, using behavioral signals, insights, and AI to deliver relevant recommendations when they matter most. Working across marketing, data, and technology, the team partners with Product, Engineering, and Analytics to turn insights into action, improve advertiser experiences, and drive measurable business impact.

The position is based at 221 River St, Hoboken, New Jersey. The annual salary range is $132,000 to $264,000, with additional annual or quarterly performance bonuses and, for certain positions, stock.

Requirements

• At least 10 years of experience in lifecycle, CRM, or growth marketing, with a proven track record of leading and developing high-performing teams.
• Demonstrated success scaling customer activation, engagement, retention, and reactivation programs.
• Deep expertise in CRM platforms, marketing automation, segmentation, personalization, and customer journey orchestration.
• Strong analytical capabilities, including experimentation, incremental measurement, and data-driven growth strategies.
• Experience partnering with Product, Engineering, and Analytics to develop scalable, technology-enabled marketing capabilities.
• Strategic leadership, commercial acumen, and the ability to influence cross-functional partners and deliver measurable business outcomes.
• Bachelor’s degree in Business, Marketing, Communications, or a related field and 4 years of experience in marketing or a related field, or 7 years of experience in marketing or a related field.
• At least 1 year of supervisory experience or experience leading cross-functional projects.

Nice To Haves

• Experience in B2B, SaaS, marketplaces, or retail media.
• Experience leading cross-functional projects, marketing or a related field, or supervisory experience.
• Master of Business Administration.

Responsibilities

• Lead and develop a high-performing Lifecycle Marketing team, setting strategy, priorities, and accountability for results.
• Drive advertiser activation, engagement, retention, and reactivation through personalized CRM programs and automated journeys.
• Advance signal-driven marketing through behavioral data, predictive insights, and next-best-action recommendations.
• Partner with Product, Engineering, and Analytics to build scalable marketing technology, automation, and personalization capabilities.
• Establish a growth operating model through forecasting, experimentation, incremental measurement, and continuous optimization.
• Translate advertiser insights into targeted interventions that improve advertiser experiences and measurable business outcomes.
• Develop talent and capabilities and set the strategic direction for the lifecycle marketing function.

Benefits

• Medical, vision, and dental coverage.
• 401(k).
• Stock purchase plan.
• Company-paid life insurance.
• Paid time off, including sick leave.
• Parental leave.
• Family care leave.
• Bereavement leave.
• Jury duty leave.
• Voting leave.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U, a Walmart-paid education benefit program for eligible full-time and part-time associates, covering tuition, books, and fees for programs ranging from high school completion to bachelor’s degrees, English Language Learning, and short-form certificates.
• Annual or quarterly performance bonuses; stock may also be included for certain positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Director