Omnichannel Sr. Marketing Manager
About The Position
The Omnichannel Sr. Marketing Manager leads insight-driven strategies to accelerate profitable growth for Mars Snacking across Amazon, DoorDash, Instacart, and the categories in which the company competes. The role brings together shopper insights, brand priorities, retail media, and commerce capabilities to create connected experiences across the shopper ecosystem, partnering with Sales, Brand, cross-functional teams, and agency partners to translate opportunities into measurable business impact. This is a full-time, on-site position in Chicago, Illinois, with some flexibility. The role has one direct report and requires travel primarily for customer and partner meetings, less than 25% of the time.
Requirements
- Bachelor’s degree in Marketing or a related field from an accredited university.
- 10 or more years of experience in Shopper and/or Brand Marketing, Digital Marketing, or Agency experience.
- Digital media understanding and expertise, especially regarding retailer media networks.
- Digital and dCommerce understanding, specifically paid search and display advertising.
- Shopper marketing capabilities and experience.
- Analytical skills, including measurement, reporting, and optimization.
- Ability to create compelling selling stories, strategies, and plans.
- Ability to travel primarily for customer and partner meetings, less than 25% of the time.
Nice To Haves
- MBA or graduate-level degree.
- Experience supporting two or more diverse functions, including Sales, Shopper, or Insights, within a Consumer Packaged Goods (CPG) company.
- Marketing experience with Amazon, DoorDash, and/or Instacart.
Responsibilities
- Lead development and execution of customer-specific omnichannel marketing plans that drive profitable growth across Amazon, DoorDash, and Instacart.
- Translate shopper, customer, category, and competitive insights into growth opportunities, strategies, and activation priorities.
- Design connected shopper-journey experiences using retail media, paid search, display, content, promotions, assortment, and merchandising to drive conversion.
- Partner with Sales, Brand, Customer Marketing, dCommerce, and Media teams to align customer plans with brand priorities and annual business objectives.
- Shape annual account planning by providing actionable recommendations that create value for the customer, Mars Snacking, and the category.
- Identify priority learning agendas and research needs to strengthen shopper understanding and uncover growth opportunities.
- Establish objectives and measurement plans, evaluate performance, and use results to improve effectiveness, efficiency, and ROI.
- Build strategic partnerships with complementary brands and platforms to expand scale, relevance, and impact.
- Use data, technology, market research, and platform capabilities to advance customer solutions and commerce innovation.
- Lead test-and-learn programs, scale proven approaches, and share learning across Shopper Marketing, Sales, Brand, and dCommerce teams.
- Lead agency partners from brief through execution, ensuring strong creative, disciplined project management, and delivery.
- Manage the budget with accountability for financial stewardship, program performance, and delivery against objectives.
- Own day-to-day relationships with retail media and commerce agencies, leveraging their expertise and resources to advance account growth.
Benefits
- Competitive salary and benefits package, including company bonus.
- Medical and dental benefits.
- Participation in a 401(k) plan.
- Paid time off benefits.
- Learning and development support, including access to Mars University.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
