Sr. Marketing Manager
About The Position
The Sr. Marketing Manager works directly with the Executive Director, Marketing and Communications at City of Hope Atlanta and broader City of Hope system Brand and Communications partners. This role manages regional and local marketing campaigns and projects for City of Hope Atlanta, including brand, clinical marketing, and digital marketing. The role leads strategic, multifaceted marketing plans designed to help City of Hope Atlanta reach and serve more patients. It develops and executes data-driven marketing, branding, clinical marketing, and digital marketing initiatives supporting business growth, brand equity, and awareness for City of Hope Atlanta, City of Hope Paces Ferry, and partners in associated markets. The Sr. Marketing Manager develops compelling content for advertisements and advertorials, direct-to-consumer and clinical website resources, and physician-, clinical-, and patient-facing materials. The role collaborates with system communications, clinical marketing, and digital marketing teams to create physician-outreach content across multiple channels; manages internal relationships to support the effectiveness of paid media investments placed through the centralized City of Hope marketing team; and works with City of Hope Atlanta leadership and clinical leaders to expand the organization’s reach in local and regional markets.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field.
- At least 7 years of hospital or healthcare marketing experience, or account management experience.
Responsibilities
- Manage regional and local marketing campaigns and projects for City of Hope Atlanta, including brand, clinical marketing, and digital marketing.
- Lead strategic, multifaceted marketing plans designed to reach and serve more patients.
- Develop and execute data-driven marketing, branding, clinical marketing, and digital marketing initiatives that support business growth.
- Develop content for advertisements and advertorials, direct-to-consumer and clinical website resources, and physician-, clinical-, and patient-facing materials.
- Collaborate with system communications, clinical marketing, and digital marketing teams to create content for physician outreach across multiple channels.
- Manage internal relationships to support the effectiveness of paid media investments placed through the centralized City of Hope marketing team.
- Work with City of Hope Atlanta leadership and clinical leaders to enhance the organization’s reach in local and regional markets.
Benefits
- Eligible for an annual incentive bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
