Sr. Marketing Manager

Supermicro•San Jose, CA

About The Position

Supermicro is seeking an experienced Senior Marketing Manager—Growth & Inbound to join its marketing team. The role owns audience and traffic growth through storytelling and thought leadership while driving measurable inbound demand and early-funnel consideration. The ideal candidate combines strong editorial and copywriting skills with data-driven growth practices, including paid and unpaid content distribution and inbound optimization. The role manages end-to-end content and demand campaigns that move audiences from awareness into engagement and qualified interest.

Requirements

At least 8 years of hands-on experience in advertising, growth marketing, inbound marketing, or digital marketing.
Relevant experience in a technology field.
Strong copywriting and storytelling skills, with the ability to create compelling, audience-centric content.
Hands-on experience with email and content distribution, paid channels, and marketing automation tools.
Data-driven mindset and proficiency with analytics platforms such as Google Analytics and SEO tools, with the ability to connect content activity to business outcomes.
Experience managing campaigns end-to-end and collaborating cross-functionally.
Excellent communication, project management, and prioritization skills.

Nice To Haves

Bachelor’s degree in Technology, Marketing, or a related field preferred.
Marketing experience in technology or B2B environments preferred.

Responsibilities

Develop and own paid and unpaid content strategy and editorial calendars for campaigns, supporting brand narrative, audience education, and demand creation goals.
Adapt and rewrite product-marketing assets—including messaging, case studies, product content, and enablement materials—into channel-optimized formats for target audiences.
Ensure consistent brand voice, messaging, and storytelling.
Design and execute content-led inbound programs to increase reach and capture early leads through lead magnets, gated assets, SEO landing pages, webinars, and newsletter and social growth.
Implement A/B and other testing of messaging and formats to improve engagement, conversion, and content performance.
Collaborate with design, product marketing, demand generation, and sales teams to align content with broader go-to-market priorities and support consideration.
Use data and analytics to measure content performance, audience growth, and lead generation, and provide insights and recommendations for continuous improvement.
Track and report KPIs related to organic reach, engagement, content-influenced leads, and funnel progression.