Sr. Associate Marketing Manager

Polaris Inc.•Tempe, AZ

About The Position

The Senior Associate Marketing Manager, Channel PG&A, leads short- and long-term dealer retail strategies for the Parts, Garments, and Accessories business. The role strengthens retail execution by translating business priorities into merchandising plans, dealer communications, digital programs, and in-store activations. It collaborates across PG&A category teams, field sales, Product Line Sales, Polaris Retail Experience, digital marketing, and Whole Goods Channel Marketing to create a cohesive dealer and consumer experience. The position owns initiatives that improve dealer execution and support PG&A retail sales growth across the dealer network. It analyzes retail and dealer performance, incorporates field feedback and competitive insights, and turns these findings into actionable recommendations and executable plans. Travel of up to 20% is required.

Requirements

Bachelor’s degree in business, marketing, merchandising, or a related field.
4+ years of experience in channel marketing, retail merchandising, sales activation, category management, or a related commercial role.
Strong understanding of retail execution, merchandising strategy, planograms, point-of-purchase displays, in-store activation, and dealer-facing sales support.
Ability to analyze retail, inventory, stocking, promotional, competitive, and dealer performance data and translate insights into clear recommendations and executable plans.
Strong communication, project management, collaboration, and influencing skills, including the ability to work across sales, marketing, category management, and field sales teams.
Detail-oriented and commercially minded approach, creative problem-solving skills, and a focus on action and dealer and customer impact.
Ability to travel up to 20%.
Former employees must be eligible for rehire; current employees must be in good standing.
The position is not eligible for sponsorship.

Nice To Haves

Experience in dealer, retail, consumer packaged goods, powersports, or another distributed sales-channel environment is preferred.
Understanding of or interest in powersports and dealer-based businesses is preferred.

Responsibilities

Lead PG&A retail strategy and execution within Polaris Retail Experience across ORV, Seasonal, and Parts & Oil businesses, translating priorities into merchandising, in-store activation, and dealer execution plans.
Develop and improve dealer-facing merchandising tools, including planograms, point-of-purchase displays, retail standards, signage, and in-store marketing support to improve PG&A sell-through.
Lead dealer digital marketing programs, including Certified Dealer Websites and related digital tools, to strengthen PG&A visibility, dealer adoption, and local retail activation.
Develop dealer-facing digital assets, co-marketing opportunities, and local activation support to help dealers promote PG&A products through digital and social channels.
Serve as the PG&A marketing lead for dealer-facing events and channel activation programs, translating initiatives into dealer experiences and field-ready execution plans.
Support dealer shows, sales meetings, experiential activations, and other priority channel events by developing merchandising, signage, retail support, and activation plans.
Partner with Product Line Sales, category teams, field sales, digital marketing, Polaris Retail Experience, and Whole Goods Channel Marketing to align PG&A priorities, promotions, and retail execution goals.
Analyze retail, inventory, stocking, promotion, and dealer performance data to identify trends, gaps, and opportunities across categories, regions, and dealer segments.
Translate performance insights, field feedback, and dealer needs into recommendations to improve execution, retail sales, promotional sell-through, and customer experience.
Monitor competitive dealer programs, merchandising strategies, promotional activity, product launches, and retail execution approaches; translate findings into recommendations for category planning, dealer activation, and field sales.
Travel up to 20%.