Sr. Associate Marketing Manager

Polaris•Tempe, AZ

1d•Hybrid

About The Position

The Senior Associate Marketing Manager, Performance Marketing develops and executes strategies to drive customer demand, engagement, conversion, and retention across the parts, gear, and accessories portfolio. The role owns campaign marketing, email marketing, paid media, and customer cultivation programs, aligning plans with business priorities and measurable performance goals. Working closely with Category Management, Sales, Analytics, Digital, Creative, and agency teams, the position delivers integrated campaigns for product launches, seasonal initiatives, and other business objectives. It offers ownership of multi-channel marketing programs and the opportunity to influence customer lifecycle and revenue performance. The role requires working in a standard hybrid environment and may involve working autonomously at locations such as video shoots, shows, and events, as well as travel up to 10%.

Requirements

Bachelor’s degree in business, marketing, or a related field.
At least five years of marketing or related experience.
Demonstrated leadership and mentoring experience.
Excellent written and verbal communication skills.
Ability to lead cross-functional work, manage multiple priorities, and deliver assignments on time and within budget.
Ability to collaborate effectively across functions and organizational levels.
Ability to work autonomously at locations such as video shoots, shows, and events.
Strong Microsoft Office skills.
Ability to work in a standard hybrid working environment.
Ability to travel up to 10%.
Not eligible for sponsorship.
Former employees must be eligible for rehire; current employees must be in good standing.

Nice To Haves

Master of Business Administration preferred.
Digital marketing experience preferred.

Responsibilities

Develop integrated marketing and promotional strategies, campaigns, and customer offers with Sales and Category Management teams.
Facilitate the annual parts, gear, and accessories marketing campaign and promotional calendar, aligning activities with business priorities, inventory needs, seasonal opportunities, and revenue goals.
Coordinate integrated go-to-market plans across marketing channels for product launches, seasonal initiatives, and key business objectives.
Own the planning, prioritization, and performance of email marketing programs, including customer segmentation and targeting strategies for acquisition and retention.
Test and optimize email marketing programs to improve their effectiveness.
Lead paid media planning and prioritization across the parts, gear, and accessories portfolio, partnering with media agencies and Digital teams to optimize performance.
Manage channel investments, maximize return on marketing spend, and use performance data to inform future media investment decisions.
Lead customer cultivation initiatives across owner communications, loyalty-focused programs, direct mail, and customer relationship management programs.
Develop customer lifecycle strategies to increase engagement, repeat purchases, and long-term customer value.
Establish key performance indicators and reporting frameworks; analyze campaign results and present actionable recommendations, learnings, and optimization opportunities to stakeholders and leadership.