Sr Marketing Manager

BMO • Chicago, IL

1d • $75,000 - $160,000

About The Position

The Senior Marketing Manager focuses on Business Banking within BMO’s U.S. Relationship Marketing Team. The role is the primary marketing partner for Business Banking, responsible for marketing strategy and tactical execution across initiatives that support client, account, balance and revenue growth. The manager serves as a key liaison among business partners, marketing teams and other internal and external collaborators, developing integrated, omnichannel strategies and delivering campaigns with agency and internal partners.

The role independently develops insight-driven briefs and manages campaigns from start to finish, supporting marketing and business KPIs. It coordinates with Product, Compliance, Analytics, Legal, Creative and other teams, as well as agencies and vendors, to optimize client journeys and deliver effective campaigns. The manager evaluates performance data, assesses opportunities and competitive activity, and shares insights that inform future marketing plans.

The position also owns campaign project management in Workfront, including project workflows, intake forms, templates, timelines and reporting dashboards. It supports Business Banking relationship marketing across onboarding, activation, engagement, cross-sell, loyalty and retention, while managing campaign execution, performance reporting and marketing spend. During the first 90 days, the successful hire is expected to learn BMO’s processes and products, establish partner relationships, and progressively take independent ownership of campaigns, budgets and reporting.

Requirements

• Bachelor’s degree in marketing, advertising, communications or a related field.
• 7–10 years of relevant experience in financial services marketing, with demonstrated success owning marketing operations, project management and campaign delivery.
• Strong organizational and communication skills, including the ability to lead timelines, influence teams and work across multiple stakeholders.
• Strong interpersonal and partnership skills, including the ability to understand differing points of view, bring people together, identify multiple paths to an outcome and adapt strategies as data changes.
• Advanced verbal and written communication skills, with demonstrated success presenting to senior leadership and influencing action and change in a large, matrixed organization.
• Exceptional project management skills, attention to detail and ability to meet deadlines, with demonstrated ability to implement and improve marketing workflows.
• Growth mindset, positive approach to obstacles and challenges, and interest in helping teams work creatively and efficiently.
• Ability to gather and analyze data, derive insights and develop data-driven, insight-informed recommendations.
• Comfort working in evolving, high-growth environments, with ambiguity and in matrixed organizations.
• Strong proficiency in Excel, PowerPoint, Word and Salesforce, and knowledge of financial marketing platforms.

Nice To Haves

• Prior experience in regulated marketing, such as finance, healthcare or insurance.
• Advanced experience with Workfront, both as a user and as a project owner.

Responsibilities

• Develop and execute relationship marketing campaigns for Business Banking clients across onboarding, retention, cross-sell, engagement and loyalty, using tactics and channels such as direct mail, email, digital banking, print, owned and paid media, and in-branch communications.
• Develop integrated, omnichannel marketing strategies and insight-driven briefs, and manage campaigns from planning through execution, delivery and analysis.
• Own and maintain project briefs, timelines, calendars and task management systems; coordinate with cross-functional partners to deliver campaigns, journeys and communications on time and to a high standard.
• Manage Business Banking campaign execution and project work in Workfront, including daily status updates, project planning, intake forms, templates, workflows, dashboards and reporting.
• Serve as a day-to-day contact for assigned workstreams and liaise with business partners, marketing, Product, channel execution, data, digital, social media, Legal, Compliance, Creative, agencies and vendors.
• Track operational KPIs and campaign milestones, prepare regular and ad-hoc reports and dashboards, and present monthly and quarterly results and data-driven insights to business and marketing partners.
• Analyze campaign performance and marketing data weekly, monthly and quarterly; assess competitive trends, identify improvement opportunities, and recommend or implement adjustments to meet business objectives.
• Manage Business Banking relationship marketing expenses and cost-center tracking with accounting partners, and evaluate and improve return on marketing investment.
• Oversee the finalization and approval of messaging and creative assets, manage agency partners, and evaluate and implement marketing tactics and media opportunities.
• Support annual and quarterly marketing planning and reporting, and contribute to the development and implementation of marketing strategies.
• Align with documented processes, establish feedback loops, identify execution bottlenecks, improve workflows and tools, and promote operational visibility, clarity and team knowledge-sharing.
• Establish relationships with business and partner teams, learn BMO products and client journeys, and proactively raise questions, escalate issues and reprioritize work as needed.

Benefits

• Health insurance
• Tuition reimbursement
• Accident insurance
• Life insurance
• Retirement savings plans
• Performance-based incentives and discretionary bonuses may be included in total compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior