Sr. Marketing Manager

Visa•Miami, FL

2d•$130,900 - $210,000•Hybrid

About The Position

The Sr. Marketing Manager will join Visa’s Marketing Services Commercialization team, which leads strategic initiatives to expand and enhance the Marketing Services portfolio in LAC. The role helps develop market-leading solutions, including marketing strategy and capabilities, and integrates emerging technologies such as artificial intelligence to improve client marketing outcomes. The manager will help define the vision and partner with global teams and markets to evolve offerings, accelerate adoption, and scale best practices, strengthening Visa’s position as a trusted partner for differentiated, high-impact marketing engagements. All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g., Claude code) to support everyday work. The position requires at least three days in the office; the specific days will be confirmed by the Hiring Manager. Work hours vary according to department needs. Travel is required 5–10% of the time. The role is performed in an office setting and involves sitting and standing at a desk, communicating in person and by telephone, and frequently operating standard office equipment such as telephones and computers. Visa will accept applications for this role until at least 10-30-2026.

Requirements

At least 8 years of relevant work experience with a bachelor’s degree, at least 5 years with an advanced degree (e.g., Master’s, MBA, JD, MD), or 2 years with a PhD.
Digital fluency, including the ability to work with emerging technologies such as Generative AI tools to support everyday work.

Nice To Haves

At least 9 years of relevant work experience with a bachelor’s degree, at least 7 years with an advanced degree (e.g., Master’s, MBA, JD, MD), or at least 3 years with a PhD.
Experience developing marketing strategies and programs.
Experience in product life cycle planning and technical product development.
Experience defining and implementing promotional activities.
Experience coordinating cross-functional teams for marketing initiatives.
Experience assessing market potential and identifying growth opportunities.
Experience leading marketing communications and creative development.
Experience developing and implementing multiple-channel programs.
Experience in technical sales support and product advertising.
Experience developing company market requirements for specific products or product lines.

Responsibilities

Lead strategic initiatives to advance Marketing Services capabilities, focusing on innovation, scalable solutions, and emerging technology applications in marketing.
Drive adoption of new capabilities across a global network of teams and ensure measurable impact for Visa and its clients.
Develop and maintain Marketing strategy and Advisory resources and best practices for internal and client-facing use.
Support evaluation and introduction of new sponsorship and partnership opportunities for clients to maximize business impact.
Collaborate with leadership to identify and shape new service offerings in response to evolving market needs.
Partner with cross-functional teams, including Brand, Digital Experiences, Sponsorships, Insights and Analytics, Finance, and Visa Consulting and Analytics, to deliver seamless execution.
Champion best practices and knowledge sharing across the Global Marketing Services community.
Support high-impact client engagements as needed to reinforce Visa’s value proposition.