Sr. Marketing Manager

Lightwave Dental•Raleigh, NC

1d•Remote

About The Position

Lightwave Dental is seeking an experienced Senior Marketing Manager to lead marketing for specialty dental practices, including oral surgery, dental implants, periodontics, pediatric dentistry, and other specialty services. The role develops and executes strategies to drive new patient growth and strengthen referral relationships. It involves managing multiple markets, working directly with doctors and practice leaders, and using performance data to determine where marketing resources will have the greatest impact. This is a primarily remote position. Most meetings, reporting, campaign management, and practice support can be handled virtually. Occasional travel to practices in Virginia, North Carolina, and South Carolina is required for important meetings, events, and practice visits. The base salary is $120,000, with additional annual bonus potential based on performance. Lightwave also offers a competitive benefits package. Applicants are asked to submit a resume and, if possible, a brief example of a marketing initiative they led that resulted in measurable growth, including the objective, their role, and results achieved.

Requirements

At least 5 years of marketing experience.
Strong experience with digital marketing and patient or customer acquisition.
Experience managing marketing budgets and outside agencies.
Strong analytical skills and experience using performance data to guide marketing decisions.
Ability to build strong working relationships with doctors, practice leaders, and senior leadership.
Strong organizational skills with the ability to manage multiple practices, markets, and priorities.
Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience.

Nice To Haves

Experience in a multi-location healthcare, dental, medical, or other location-based service organization.
Dental or DSO experience.
Experience with specialty healthcare, dental implants, oral surgery, provider referral programs, or other high-value healthcare services.

Responsibilities

Develop marketing strategies and growth plans for specialty practices and service lines.
Manage marketing budgets and adjust spending based on performance and opportunity.
Develop programs to increase referrals from general dentists and other providers.
Oversee paid search, paid social, local SEO, reputation management, and other patient acquisition efforts.
Partner with specialists on referral outreach, continuing education events, study clubs, and relationship-building initiatives.
Work with practice teams to improve lead response, scheduling, and conversion.
Monitor new patient volume, referral trends, cost per lead, cost per new patient, conversion rates, and marketing ROI.
Manage agency and vendor relationships and hold partners accountable for results.
Meet regularly with doctors and practice leaders to review performance, understand practice needs, and identify growth opportunities.
Maintain the local identity of individual practices while supporting Lightwave's overall marketing standards.