Sr. Marketing Manager

the Company • Austin, TX

4d • Onsite

About The Position

Our client is a startup building proprietary targeting software for unmanned systems. Manufacturers integrate this software directly onto UAVs, USVs, UUVs, and other unmanned vehicles, where it runs on the vehicle's onboard computer. This software detects, classifies, and tracks targets from onboard cameras, maintains persistent target identity when video degrades or breaks up, and can execute terminal guidance through to impact. It is built to keep operating in contested environments: when GPS is denied and communications links are jammed. Our client has previously held Department of War (DoW) contracts, including work with Air Force Special Operations Command (AFSOC) and U.S. Special Operations Command (SOCOM).

Our client is hiring a Senior Marketing Manager to own how they show up across all mediums: video, social, print, booths and events, and overall design. You don't need to be the specialist in every lane, but you should be strong at video and social yourself, and able to raise the bar everywhere else by hiring and managing the right vendors. Our client is a heavy computer vision company, so the expectation is to show things visually. Day to day, you will run the marketing engine. At first, you will produce a large share of the work yourself, using AI tools to move faster on research, drafts, edits, and creative options, and bringing in agencies or freelancers when a specialist is the better call. As you show you can set the narrative, the creative standard, and the vendor stack, you will take on broader ownership. This is a small team that moves fast. You will be the first marketing hire, with the eventual goal of building and owning an entire internal marketing team. You must be comfortable working with founders and technical leaders as the primary story owners.

Requirements

• 3+ years in marketing, brand, demand gen, or GTM at a B2B, hardware, defense, or deep-tech company (agency experience on the client side of briefs also counts).
• Proven experience briefing and managing external creatives: agencies, freelancers, or production partners for video, design, or events.
• Strong written voice: able to turn technical product language into clear customer-facing copy.
• Hands-on with video and social yourself (edit or produce short-form, post, and iterate), plus comfort across web and landing pages, event and booth collateral, and basic campaign ops (calendar, assets, deadlines).
• Heavy day-to-day use of AI tools for research, drafting, editing, creative iteration, and production speed, with judgment on when to ship vs. when a human pass is required.
• Portfolio or work samples that show shipped campaigns or assets, not only strategy docs.
• Travel: You must be able to travel for events, demos, and customer or partner moments as needed.

Nice To Haves

• Experience marketing autonomy, robotics, aerospace, and defense technology.
• Direct ownership of trade-show booths and materials.
• Direct ownership of field-demo presence.
• Experience building or running a small vendor roster (video, design, print, social).
• Comfort working with founders or technical leaders as the primary story owners.
• Familiarity with marketing on LinkedIn, X, and at defense and industry events.
• Product and design taste.
• Prior in-house marketing roles with leadership or stretch-leadership experience.
• Experience with CRMs or light marketing ops tools (Resend, Clay, Attio, or similar).
• Existing relationships with creative or production partners you would bring into the fold.

Responsibilities

• Turn a clear product story into visible work across every channel above.
• Produce a large share of the marketing work yourself, using AI tools to accelerate research, drafting, editing, and creative iteration.
• Build and run a small vendor roster (agencies, freelancers, production) on a startup budget.
• Hold partners to deadlines, and fix work that is late or off-brand.
• Set and maintain the company's narrative, creative standard, and vendor stack.
• Partner with founders and technical leaders, who serve as the primary story owners.
• Manage campaign operations, including the content calendar, assets, and deadlines.
• Grow into broader ownership and build the internal marketing team over time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed