Sr. Marketing Manager

Lucky Lincoln Gaming LLC•Chicago, IL

5h•$150,000 - $180,000

About The Position

Lucky Lincoln Gaming is seeking a Sr. Marketing Manager to lead all marketing efforts for the company. This role involves end-to-end responsibility for marketing strategy, planning, execution, and results. A significant portion of the job will be spent in the field, working directly with location owners to understand and implement strategies that drive player traffic and loyalty. The successful candidate will be responsible for controlling the marketing spend, building a player loyalty program from scratch, running campaigns for owned gaming parlors, rebuilding the company website, and positioning the brand for a younger audience, particularly in preparation for opening in Chicago. This role offers the opportunity to create the marketing playbook for future market entries.

Requirements

10+ years of progressive Marketing experience, including ownership of a full marketing function.
Bachelor's Degree required.
Track record in multi-unit, decentralized consumer businesses (e.g., hospitality, restaurant, franchise systems, multi-location consumer services, small-format gaming).
Proven ability to drive customers through physical doors using local marketing, events, promotions, and loyalty programs.
Hands-on experience building and running loyalty or CRM programs, including SMS and email, with a focus on engagement and churn metrics.
Working command of digital and direct channels (geofenced social, paid digital, direct mail, in-venue materials) tied to measurable results.
Experience marketing to business owners or franchisees while growing their end-customer traffic.
Strong planning, execution, and project management skills.
Ability to be hands-on, from setting up events to presenting results to executive leadership.
Ability to provide direct feedback to location owners on program effectiveness.
Strong measurement discipline: understanding what to track, why it matters, and how to tie spend to outcomes.
Executive presence to gain buy-in from leadership.
Eligibility for disclosure to the Illinois Gaming Board as a sales agent and ability to maintain eligibility under applicable Illinois gaming regulations.

Responsibilities

Develop and execute the annual marketing plan, manage the budget, and be accountable for results.
Spend regular time in the field with location owners to understand drivers of traffic and loyalty, and scale successful strategies.
Define and implement gaming room standards in collaboration with Regional Directors and District Managers, maximizing space and signage opportunities.
Make marketing spend decisions, including direct discussions with location owners about program effectiveness.
Build and manage the player loyalty program, including SMS and email campaigns for player engagement.
Track loyalty program performance, including new sign-ups, activation rates, opt-outs, and spend per player.
Run marketing campaigns for currently owned gaming parlors.
Develop and execute multichannel campaigns (digital ads, geofenced social, direct mail, handouts) with measured returns.
Provide sales enablement by equipping the revenue team with necessary brand materials and campaigns.
Oversee a full website rebuild and develop a modernized outbound program targeting younger audiences, starting with Chicago.
Establish and maintain the marketing scoreboard, including KPIs, measurement framework, and reporting cadence for spend efficiency and same-store sales growth, in collaboration with finance and data teams.