Sr. Regional Marketing Manager

Neo4j•Poway, CA

9d•$150,000 - $200,000•Remote

About The Position

The Sr. Regional Marketing Manager owns regional marketing strategy and execution across Northeast/Canada and the Mid-Atlantic/Southeast regions. This is a senior individual contributor role for a creative, self-directed marketer who can build a regional plan, adapt it as the market shifts, and drive it to pipeline results by working cross-functionally across the business. We're looking for someone who thinks like an owner: comfortable setting direction with limited guidance, quick to test new ideas, and energized by building something rather than just running a playbook.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
10+ years of field, regional, or demand generation marketing experience, ideally in B2B SaaS or enterprise technology; experience in the data, AI, or database/graph technology space is a plus.
Proven track record in building and executing a regional marketing strategy from the ground up, not just running pre-built campaigns.
Strong grasp of targeted account marketing, pipeline metrics, and marketing/sales alignment.
Comfortable working in marketing analytics and reporting tools to track performance and guide decisions.
Experience working with partner or channel teams and integrating partners/SIs into field programs is a plus.
Willing to take ownership of stretch projects outside the core job description when the business needs it.
A creative thinker who brings fresh campaign ideas and isn't afraid to try something new in-market.
A genuine self-starter and can-do problem-solver who takes ownership without waiting to be told what's next.
Excellent project management, budgeting, and analytical skills.
Strong communication, stakeholder management, and cross-functional leadership abilities, comfortable operating at the Sr. Manager level with both field teams and senior stakeholders.
Proficiency with marketing technology and analytics tools (e.g., Salesforce, Marketo, Splash, Asana, or similar CRM/MAP/event/project management platforms).
Willingness to travel regularly across both assigned regions.

Nice To Haves

experience in the data, AI, or database/graph technology space is a plus.
Experience working with partner or channel teams and integrating partners/SIs into field programs is a plus.

Responsibilities

Own and drive the field marketing strategy for the Northeast/Canada and Mid-Atlantic/Southeast regions, translating company and pipeline goals into a regional plan.
Set regional objectives, target segments and accounts, and KPIs, and adjust the plan as market conditions, competitive dynamics, or sales priorities change.
Bring a point of view on where and how to invest regional budget and time for the best return, rather than waiting for direction.
Ensure regional plans stay tightly aligned with corporate marketing, product marketing, sales, and revenue goals.
Plan and run integrated regional campaigns (field events, targeted account marketing programs, executive roundtables, third-party conferences, digital/local activations) that build and accelerate pipeline.
Partner with sales leadership on targeted account marketing for strategic accounts in each region.
Define and track the KPIs that matter for each region: MQLs, stage 3 pipeline created and/or accelerated, meetings booked, event- and partner-sourced opportunities, and campaign ROI, and report on them consistently.
Use a mix of campaign data and qualitative feedback from the field to decide what to scale, adjust, or cut across both regions.
Analyze results after every major campaign or event to capture what worked, what didn't, and why, and apply those lessons to the next program.
Bring a data-driven point of view into regional planning conversations with sales and marketing leadership, and use metrics to justify budget and program decisions.
Build the company's presence and reputation in aligned regions through a mix of field marketing events and local thought leadership.
Shape regional positioning and messaging, informed by competitive and industry trends specific to each market.
Represent the regions internally by flagging opportunities, risks, and market shifts to marketing and sales leadership.
Partner with the corporate partner team and regional partner sales managers to integrate strategic partners and systems integrators into regional events and campaigns.
Use partner co-marketing to strengthen those relationships, showcase the strength of the partner ecosystem to customers and prospects, and drive incremental event attendance and engagement.
Build joint regional programs with priority partners and SIs that create mutual pipeline value for both organizations.
Track partner participation and contribution to regional event performance, and share results back with the partner team.
Own the field marketing budget for both regions, allocating spend across programs to maximize pipeline and brand impact.
Track, forecast, and report on spend and ROI, and make the case for reallocating budget when a program isn't performing.
Act as marketing business partner to regional sales teams, planning, delivering, and monitoring pipeline creation and contribution, and optimizing integrated activities across all channels to track results and maximize ROI.
Act as the connective tissue between regional sales and BDR/SDR teams and corporate marketing, product marketing, and regional marketing leadership to keep regional execution moving.
Communicate proactively with stakeholders, manage production timelines, and keep everyone aligned without needing heavy oversight.