Sr Manager, Marketing

PayPal•Austin, TX

1d•$130,500 - $193,600•Hybrid

About The Position

This job is a functional expert who participates in complex problem resolution and leads complex projects of diverse scope requiring an understanding of current business trends. This role involves determining methods and procedures for new or special assignments, often resulting in global process improvements. This is an ABM Marketing Manager role dedicated to the BXO product line for Large Enterprise merchants at PayPal, sitting within Global LE ABM & Vertical Plays. You will own the always-on ABM programs, nurture, and account-level engagement that drive pipeline and merchant demand within the BXO segment, working closely with sales and product marketing to turn strategy into qualified pipeline. Global LE ABM & Vertical Plays owns account targeting and named-account execution for PayPal's largest merchants (GSA and NAM), and is organized around three pods reporting to the team's Director. You will own the Checkout pod and partner daily with Sales, Product Marketing & Partner Ecosystem, Solutions PMM, and our BDR team to hit Large Enterprise pipeline and revenue targets. In this role, you will design and run the ABM programs and always-on nurture that keep BXO's Large Enterprise accounts engaged, generating qualified leads and accelerating pipeline. You will lead sales-facing event execution and partner co-marketing for the segment, and translate BXO's product story into materials and outreach that sales and account teams can use directly. Your work rolls up to the same revenue line the broader team is measured against, contributing to Global LE ABM's 2026 target.

Requirements

8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Minimum 7 years of relevant work experience and a Bachelor's degree or equivalent experience.
Proven success managing and executing B2B or ABM campaigns, ideally including always-on nurture programs.
Strong knowledge of digital marketing channels, tools, and marketing technology platforms.
Excellent communication, project management, and cross-functional coordination skills, including working directly with sales teams.
Experience working in technology, fintech, or SaaS industries.
Familiarity with CRM and marketing automation tools like Salesforce and Demandbase.

Nice To Haves

Comfortable in a fast-paced and fluid working environment.
A natural problem-solver, seeks to find ways around roadblocks to execution.
Passionate about creating best-in-class marketing campaigns.
Curious about how to leverage AI in their day-to-day for more efficiencies.

Responsibilities

Lead complex marketing projects and initiatives to drive business growth
Resolve complex marketing problems and develop innovative solutions
Determine methods and procedures for new marketing assignments
Implement global process improvements to enhance marketing effectiveness
Collaborate with senior leadership to align marketing strategies with business goals
Provide thought leadership and expertise in marketing best practices
Manage ABM digital campaigns: oversee the execution and optimization of ABM-focused digital marketing efforts, including email marketing, content syndication, social media advertising, and programmatic initiatives.
Run BXO's always-on ABM and email nurture programs for Large Enterprise: own the campaign brief, execution, and reporting for BXO's nurture and demand programs, partnering with our media and content agencies.
Drive lead generation and engagement: collaborate with sales and demand generation teams to identify and engage key stakeholders within targeted enterprise payment accounts, working on ABM programs and account lists.
Content development and distribution: work with content and creative teams to develop personalized and relevant content for accounts across multiple channels to enhance account engagement.
Own target account list creation and refresh for BXO campaigns: coordinate with Sales, BDR, and analytics to keep account segmentation and targeting current as the book evolves.
Coordinate ABM events, webinars, and industry-specific engagements for BXO: plan and execute account-centric events and virtual experiences to deepen engagement and support pipeline acceleration within the enterprise payments segment.
Measure and analyze ABM performance: track and report on campaign metrics and KPIs, using insights to optimize ABM strategies and tactics.
Partner on BXO co-marketing with platform partners: work with Product Marketing & Partner Ecosystem on BXO placements and campaigns across partners such as Woo, BigCommerce, and PlentyONE.
Collaborate cross-functionally within the team: align BXO programs with vertical strategy and ABM ops, and with audience, reporting, and analytics, to keep the pod's plans consistent with the broader Global LE ABM strategy.