Marketing Manager Sr

Amcor•Oshkosh, WI

1d•$129,200 - $177,650

About The Position

The Senior Marketing Manager develops and executes the strategy for an assigned packaging market space to drive profitable growth. The role develops a detailed understanding of market needs across packaging segments and creates winning value propositions. It tracks current and future trends to sustain marketplace advantage, sets growth targets based on market dynamics and customer penetration, and develops short- and long-term plans to achieve those targets. The position also promotes market solutions through trade shows, trade associations, and other external channels, and leads direct and extended teams in executing plans. The role works across product marketing, sales, pricing, operations, service, research and development, and other functions to define market opportunities, product and pricing needs, target geographies and end markets, financial targets, and marketing KPIs. It guides customer engagement, demand generation, product and innovation pipelines, proposals, bid and contract pricing, and the prioritization of R&D resources. The Senior Marketing Manager also monitors consumer, retail, customer, and competitor trends; translates insights into market needs and recommendations; and leads value proposition, brand, communications, and marketing strategy development.

Requirements

Four-year degree required, with an emphasis in marketing, economics, business administration, finance, or chemical engineering preferred.
12+ years of packaging industry experience in marketing.
External marketing experience, including advertising, trade shows, and industry events.
Ability to analyze external market trends, develop recommendations, and guide internal teams on appropriate actions.
Comfort and experience with advanced analytical techniques, market research, and competitive research.
Ability to influence others across an organization, including direct and indirect reporting lines.
Excellent people management and coaching skills.
Ability to synthesize information from multiple sources into concrete recommendations and plans.

Nice To Haves

MBA preferred.

Responsibilities

Develop and execute growth strategy for the assigned packaging market.
Define market opportunities, including customer makeup and opportunity sizing.
Define promotional activities and product pipelines based on strategy, including trade shows and promotional materials.
Inform the organization how to win in the assigned market, including product and pricing needs and geographic and end-market definitions.
Determine financial targets and marketing-mix KPIs to deliver against targets.
Lead and execute business development strategy for new and emerging technologies or products.
Inform Product Marketing Management teams about long-term capacity and technology platform needs.
Lead and collaborate across functions to identify right-to-win market spaces and sustain marketplace advantage.
Guide marketing strategies and plans, define leading marketing prospects, and leverage internal resources for demand generation.
Collaborate with Sales to engage customers and communicate differentiated value propositions.
Develop customer-specific selling collateral with Marketing Communications.
Develop customer-specific strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research & Development.
Collaborate on bid and contract negotiation pricing and terms with Pricing Development, and drive contract negotiations through Amcor Flexibles North America contract processing.
Develop product innovation trends based on marketplace and competitive analysis.
Partner with Marketing Product Management on the R&D innovation pipeline and ensure marketing and financial discipline.
Partner with Sales Leadership and Account Managers to obtain AFNA approval for key deal reviews and proposals.
Lead prioritization of R&D resources with Senior R&D Managers to achieve short- and long-term goals.
Serve as Commercial Leader for Plant Profit teams.
Monitor consumer, retail, and customer landscapes to identify trends.
Understand Global Amcor capabilities and global trends, as well as commercial guidance on new and existing business decisions.
Translate key trends into market needs addressable through flexible and rigid polymer-based packaging, and communicate those trends.
Monitor and summarize strategic moves by major competitors.
Develop and lead marketing value propositions.
Align and lead Amcor brand strategy and communications plans to enhance brand equity and differentiation.
Lead marketing research, financial analysis, and new concept development to deliver profitable growth.

Benefits

Medical, dental, and vision plans.
Flexible time off, starting at 80 hours paid time per year for full-time salaried employees.
Company-paid holidays, starting at 8 days per year and varying by location.
Wellbeing program and Employee Assistance Program.
Health Savings Account and Flexible Spending Account.
Life insurance, AD&D, short-term and long-term disability, and voluntary benefits.
Paid Parental Leave.
Retirement Savings Plan with company match.
Tuition reimbursement, subject to approval.
Discretionary annual bonus program, with initial eligibility dependent upon hire date.
Potential eligibility for the Management Incentive Plan / Sales Incentive Plan, an annual bonus program based on business and individual performance.