Sr. Marketing Manager
About The Position
The Sr. Marketing Manager works directly with the Executive Director, Marketing and Communications at City of Hope Atlanta and broader City of Hope system Brand and Communications partners. The role manages regional and local marketing campaigns and projects, including brand, clinical marketing, and digital marketing for City of Hope Atlanta. It leads strategic, multifaceted marketing plans designed to reach and serve more patients, developing and executing data-driven marketing, branding, clinical marketing, and digital marketing initiatives in support of business growth. These strategies are intended to enhance brand equity and awareness for City of Hope Atlanta, City of Hope Paces Ferry, and partnerships in associated markets. The position develops high-quality, compelling content for advertising and advertorials, consumer and clinical channels, direct-to-consumer and clinical website resources, and physician-, clinical-, and patient-facing materials. It collaborates with system communications, clinical marketing, and digital marketing teams to create physician-outreach content for multiple channels, and manages internal relationships to support the effectiveness of paid media investments placed through the centralized City of Hope marketing team. The role works with City of Hope Atlanta leadership and clinical leaders to expand the organization's reach in local and regional markets.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field.
- At least 7 years of hospital/healthcare marketing experience or account management experience.
Responsibilities
- Manage regional and local marketing campaigns and projects for City of Hope Atlanta, including brand, clinical marketing, and digital marketing.
- Lead strategic, multifaceted marketing plans designed to reach and serve more patients.
- Develop and execute data-driven marketing, branding, clinical marketing, and digital marketing initiatives supporting business growth.
- Develop high-quality content for advertisements and advertorials, consumer and clinical channels, websites, and physician-, clinical-, and patient-facing materials.
- Collaborate with system communications, clinical marketing, and digital marketing teams to create physician-outreach content across multiple channels.
- Manage internal relationships to ensure the effectiveness of paid media investments placed through the centralized City of Hope marketing team.
- Work with City of Hope Atlanta leadership and clinical leaders to enhance the organization's reach in local and regional markets.
Benefits
- Eligible for an annual incentive bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
