Senior Manager, Account Based Marketing (Strategic Accounts)

Checkout.com•New York, NY

1d•$186,500 - $219,400•Hybrid

About The Position

Checkout.com is seeking a Senior Manager, Account Based Marketing to build, execute, and scale enterprise demand generation and Account-Based Marketing (ABM) strategies across North America. The role combines strategic planning with hands-on execution and owns the pipeline journey from first touch through early-stage qualified opportunities, with a strong emphasis on qualified pipeline and executive engagement alongside the Strategic Accounts team. The role will help drive North American growth by developing the operational approach to targeting, engaging, and converting high-value enterprise buyers, including CFOs, Heads of Payments, Treasurers, and CTOs at Fortune 500 companies and high-growth digital businesses. It involves partnering across marketing, revenue operations, and sales to develop integrated campaigns, improve funnel performance, and build a data-driven demand generation function.

Requirements

6–8+ years of experience in demand generation, revenue marketing, or growth marketing within B2B SaaS or Fintech.
A proven track record supporting complex enterprise sales cycles.
Direct experience building and scaling targeted ABM programs that measurably drive pipeline acceleration and closed-won revenue.
Strong familiarity with marketing automation, CRM systems, ABM technology stacks, and multi-touch attribution models.
Ability to set strategic direction and also personally execute campaigns, write copy, and analyze campaign data.
Strong cross-functional collaboration and influencing skills, including the ability to align and drive accountability across marketing, revenue operations, and senior sales leadership in a fast-paced environment.

Nice To Haves

Understanding of the payments landscape, digital commerce, or complex financial ecosystems.

Responsibilities

Own the strategic plan and execution for regional demand generation, with accountability for qualified enterprise pipeline and closed-won revenue.
Design, launch, and scale 1:1 and 1:few ABM programs for high-value enterprise targets in the United States and Canada.
Work with Revenue Operations, Marketing Operations, and Sales to refine lead scoring, qualification, routing, and shared service-level agreements to improve conversion and reduce funnel friction.
Identify, test, and scale acquisition channels suited to North American enterprise buyers, including personalized email and nurture campaigns, targeted paid digital, webinars, bespoke content syndication, and industry events.
Develop segmentation and messaging for complex buying committees, addressing both technical personas and commercial decision-makers.
Bridge Enterprise Marketing, Product Marketing, Field Marketing, and Sales to coordinate integrated campaigns across the buyer journey.
Establish a framework and early momentum for a high-performing demand generation function, using data-driven insights to optimize return on investment.