Senior Marketing Manager, Strategic Accounts

McKesson•Irving, TX

4d•Hybrid

About The Position

The Senior Marketing Manager, Strategic Accounts serves as a dedicated marketing business partner to Strategic Accounts Sales VPs and account teams. The role develops a deep understanding of key customers and translates their priorities, challenges, and growth opportunities into account-specific marketing strategies. It combines strategic marketing, account-based marketing (ABM), customer engagement, sales enablement, executive communications, and hands-on execution. The position develops tailored customer narratives, value propositions, executive presentations, and engagement strategies to support customer growth, retention, and high-priority business opportunities. Working with Sales and cross-functional partners, the manager combines customer insights, market intelligence, and McKesson capabilities to create differentiated stories for strategic healthcare customers. The role is hybrid, with at least two days per week onsite at the Las Colinas office and the remaining days remote. Approximately 15% travel is expected. Applicants must be currently authorized to work in the United States without employer immigration support or sponsorship now or in the future.

Requirements

Degree or equivalent combination of education and relevant experience.
Typically 7+ years of relevant experience in marketing, strategic marketing, account-based marketing, customer marketing, communications, consulting, or a related field.
Demonstrated experience developing executive communications, presentations, customer messaging, or strategic marketing content.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field.
Experience in healthcare, pharmaceutical, life sciences, healthcare distribution, or another complex B2B environment.
Experience supporting strategic, enterprise, or key accounts and collaborating closely with Sales or commercial teams.
Experience developing and executing ABM strategies focused on customer-specific engagement, growth, retention, and executive relationships.
Experience developing sales enablement strategies, content, presentations, and tools for high-value pursuits, renewals, and executive engagements.
Strong executive communication, presentation, strategic storytelling, and stakeholder-management skills.
Ability to translate complex business capabilities, customer needs, and data into concise, compelling value propositions and executive-level narratives.
Experience using market research, competitive intelligence, customer insights, or performance data to inform marketing strategy.
Experience working with senior leaders and cross-functional teams in a matrixed organization.
Experience with CRM, marketing automation, or sales enablement platforms.
Ability to manage multiple priorities and high-visibility deliverables in a fast-paced environment.
Experience using AI-enabled tools to improve marketing efficiency while maintaining quality, brand consistency, and trust.

Responsibilities

Serve as the primary marketing partner to assigned Strategic Accounts Sales VPs and account teams, understanding customer priorities, business needs, and growth opportunities.
Develop and execute ABM and customer engagement strategies supporting retention, growth, executive engagement, renewals, and expansion opportunities.
Participate in strategic account planning and translate business priorities and customer insights into actionable marketing plans.
Partner with Sales on priority customer pursuits and develop tailored value propositions, messaging, proof points, and sales enablement materials.
Create executive narratives, presentations, QBR materials, briefings, and customer communications that explain complex capabilities as clear customer value.
Apply Strategic Accounts positioning and messaging to individual customers, tailoring capabilities and proof points to their priorities.
Use market research, customer insights, industry trends, and competitive intelligence to strengthen account strategies, messaging, and customer engagement.
Partner with subject matter experts and cross-functional teams to develop differentiated, credible, executive-ready customer deliverables.
Identify emerging customer needs, repeatable approaches, and scalable marketing opportunities across the Strategic Accounts portfolio.
Measure the effectiveness of account marketing and customer engagement activities and use insights to refine strategies.
Lead marketing strategy for designated Strategic Accounts events and sponsorships, including audience strategy, executive engagement, briefings, messaging, talking points, and post-event follow-up.
Coordinate event execution with Corporate Events, Marketing, Sales, and other partners, and manage assigned sponsorship investments and event budgets.