Strategic Accounts Manager

Nexstar Media Group•Houston, TX

About The Position

KIAH-TV in Houston is hiring a Strategic Account Manager to help grow its digital and cross-platform advertising business. This is a sales-focused, consultative leadership role that partners with Account Executives, Sales Managers, and clients to identify business challenges, develop marketing strategies, and create solutions that deliver measurable results. The role serves as a digital and cross-platform subject matter expert, supporting the sales team in identifying opportunities, strengthening client relationships, winning new business, and growing existing accounts. The Strategic Account Manager works alongside sellers throughout the sales process, from prospecting and discovery through presentations, closing, and campaign strategy. The role researches client businesses, competitive environments, audiences, and objectives; develops customized marketing recommendations; and presents solutions focused on business outcomes, measurement, and return on investment. It also supports sales enablement by sharing product capabilities, industry trends, best practices, and emerging opportunities with the sales organization. Success includes growing digital revenue, helping Account Executives win more and larger opportunities, improving client relationships, increasing adoption of cross-platform solutions, and elevating digital expertise across the sales organization. Nexstar describes its values as respect, individual contribution and growth, diversity, balanced work environments, community engagement, open communication, innovation, creativity, and excellence.

Requirements

Proven experience in digital advertising, media sales, marketing, advertising technology, or a related field.
Strong consultative and solution-based sales skills.
Ability to develop client relationships and uncover business needs.
Experience presenting marketing strategies and recommendations to business owners, executives, and/or advertising agencies.
Strong understanding of the digital advertising ecosystem and current marketing trends.
Ability to translate complex marketing concepts, data, and technology into simple business solutions.
Strong communication, presentation, and interpersonal skills.
Proactive, competitive, and entrepreneurial mindset.
Strong business acumen and understanding of how marketing impacts revenue and growth.
Ability to collaborate effectively with salespeople while taking ownership of revenue opportunities.
Willingness to continually learn and adapt in a rapidly changing media and advertising landscape.

Responsibilities

Partner with Account Executives and Sales Managers to identify, develop, and close digital and cross-platform revenue opportunities.
Develop strategies to grow new and existing digital business.
Identify high-potential accounts and verticals and create targeted strategies to pursue them.
Participate in client meetings and presentations as a strategic marketing and digital subject matter expert.
Expand client marketing solutions beyond traditional television.
Support Account Executives throughout prospecting, discovery, presentations, closing, and campaign strategy.
Help sellers prepare for meetings using research, business intelligence, and a client-focused point of view.
Coach and collaborate with sellers on digital strategy, positioning, objection handling, and solution development.
Use a creative, consultative approach to client conversations and translate complex digital marketing concepts into clear business outcomes.
Research clients’ businesses, competitive environments, target audiences, and marketing objectives.
Uncover client needs and opportunities through thoughtful questions.
Develop customized marketing strategies to increase awareness, generate leads, drive conversions, and grow market share.
Present recommendations focused on business outcomes, audience strategy, measurement, and return on investment.
Build trusted relationships with local businesses and advertising agencies as a marketing resource and strategic advisor.
Keep the sales organization informed about new products, capabilities, industry trends, best practices, and emerging opportunities.
Help grow digital revenue, increase cross-platform solution adoption, and elevate the digital expertise of the sales organization.