Strategic Accounts Manager

Nexstar Media Group, Inc.•Houston, TX

About The Position

KIAH-TV/Houston is seeking a Strategic Account Manager to help grow its digital and cross-platform advertising business in the Houston market. This sales-focused, consultative role partners with Account Executives, Sales Managers, and clients to identify business challenges, develop marketing strategies, and create solutions that deliver measurable results. The Strategic Account Manager serves as a digital and cross-platform subject matter expert, helping strengthen client relationships, win new business, and expand existing accounts. The role works with sellers throughout the sales process, from prospecting and discovery through presentations, closing, and campaign strategy. It develops client-specific recommendations grounded in research, audience strategy, measurement, business outcomes, and return on investment. The Strategic Account Manager also coaches the sales team on digital strategy and keeps the organization informed about products, capabilities, trends, and best practices.

Requirements

Proven experience in digital advertising, media sales, marketing, advertising technology, or a related field.
Strong consultative and solution-based sales skills.
Demonstrated ability to develop client relationships and uncover business needs.
Experience presenting marketing strategies and recommendations to business owners, executives, and/or advertising agencies.
Strong understanding of the digital advertising ecosystem and current marketing trends.
Ability to translate complex marketing concepts, data, and technology into simple business solutions.
Strong communication, presentation, and interpersonal skills.
Proactive, competitive, and entrepreneurial mindset.
Strong business acumen and ability to understand how marketing affects revenue and growth.
Ability to collaborate effectively with salespeople while taking ownership of revenue opportunities.
Willingness to continually learn and adapt in a changing media and advertising landscape.

Responsibilities

Partner with Account Executives and Sales Managers to identify, develop, and close digital and cross-platform revenue opportunities.
Develop strategies to grow new and existing digital business.
Identify high-potential accounts and verticals and create targeted strategies to pursue them.
Participate in client meetings and presentations as a strategic marketing and digital subject matter expert.
Help expand client marketing solutions beyond traditional television.
Support Account Executives throughout prospecting, discovery, presentations, closing, and campaign strategy.
Prepare sellers for client meetings through research, business intelligence, and development of a client-focused point of view.
Coach and collaborate with sellers on digital strategy, positioning, objection handling, and solution development.
Use a creative, consultative approach to client conversations and translate complex digital marketing concepts into clear business outcomes.
Research clients’ businesses, competitive environments, target audiences, and marketing objectives.
Uncover client needs and opportunities through thoughtful questions.
Develop customized marketing strategies to increase awareness, generate leads, drive conversions, and grow market share.
Present recommendations focused on business outcomes, audience strategy, measurement, and return on investment.
Build trusted relationships with local businesses and advertising agencies as a marketing resource and strategic advisor.
Keep the sales organization informed about new products, capabilities, industry trends, best practices, and emerging opportunities.