Senior Manager, U.S. Marketing - Strategic Accounts

Hugel Aesthetics•Irvine, CA

10d•$160,000 - $185,000

About The Position

The Senior Manager, U.S. Marketing - Strategic Accounts owns marketing for Hugel Aesthetics’ highest-volume, multi-location customers, including medspa groups, dermatology and plastic surgery networks, and other enterprise aesthetics accounts. This role is the dedicated marketing partner to the Strategic Accounts sales team and its customers, supporting account onboarding, marketing platforms, tailored marketing needs, creative campaigns, brand partnerships, media campaigns, and public relations support. The role leads integrated marketing campaigns aligned with strategic account strategies, spanning customer engagement, advertising, executive-focused pitch content, and high-impact customer experiences. It develops account-specific programs to grow brand adoption and patient demand across account locations, balancing national consistency with local execution. The Senior Manager also helps manage Promotion Review Compliance processes and content review, and ensures marketing touchpoints are optimized, measurable, and impactful. Success is measured through account volume, marketing engagement, and increased patient demand. The role ideally is based in Irvine, California, but the work location is flexible.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
7–10+ years of marketing experience, including at least 3 years in aesthetics, medical devices, or consumer healthcare marketing.
Experience marketing to strategic or key accounts in aesthetics.
Experience working with a Cross Functional Promotional Review Committee and with PRC/MLR processes for claims.
Willingness to travel up to 70%.
Experience in B2B and B2C marketing, as well as key account or channel marketing.
Marketing experience supporting large, multi-location strategic account customers and interfacing with practice owners and operators.
Strong understanding of the commercial ecosystem, including sales, marketing, customer operations, and supporting systems.
Strong analytical skills and comfort working with sales data, CRM, and tools such as Salesforce and Tableau.
Excellent presentation skills, business acumen, and confidence presenting to senior customer stakeholders.
Exceptional written and verbal communication skills, including the ability to translate complex or technical concepts for varied audiences.
Strategic thinking combined with hands-on execution.
Flexibility and adaptability in ambiguous environments with shifting priorities.
Results orientation and a record of delivering projects on time and within budget.
Customer focus, relationship-building strengths, and the ability to influence without direct authority.

Nice To Haves

MBA.
Experience in aesthetics sales, highly preferred.

Responsibilities

Build annual and quarterly marketing plans for each strategic account, aligned with account goals, sales targets, and Hugel brand strategy.
Segment accounts by size, growth potential, and maturity, and tailor marketing support accordingly.
Partner with Strategic Accounts sales leaders on account planning, joint business plans, and quarterly business reviews.
Create in-office patient demand campaigns and coordinate with account teams to drive demand in offices and online channels.
Develop and run co-branded campaigns, launch programs, and seasonal promotions with strategic account marketing teams.
Manage co-op budgets, including proposals, approvals, tracking, and ROI reporting.
Create scalable customized toolkits, including in-clinic materials, digital assets, email and social content, and patient-facing collateral, for rollout across account locations.
Support grand openings, new-location launches, and account-wide events.
Track program performance by account and location, including sell-through, campaign reach, and ROI.
Use sales and market data to develop insights that shape account plans and inform broader company strategy.
Monitor competitor activity within strategic accounts and recommend responses.
Own approvals for corresponding Hugel brand content for the accounts.
Represent strategic account customers within Marketing while aligning with Brand and Product Marketing strategies.
Represent Marketing with Sales partners and coordinate with them to ensure strategic accounts are fully supported.
Ensure materials meet regulatory, legal, medical review, and brand guideline requirements.
Manage agencies and vendors supporting account programs.
Develop unique creative campaigns based on account goals and serve as the go-to contact for account marketing needs and brand partnerships.
Liaise on media campaigns and public relations support within strategic accounts.
Help manage Promotion Review Compliance processes and promotion review discussions and approvable content.