Account-Based Marketing Manager
About The Position
The Account-Based Marketing Manager will develop and deliver 9fin’s ABM approach for Strategic and Tier 1 accounts, partnering with Sales to prioritize accounts, define commercial objectives and product opportunities, and create account-level plans. The role involves researching account priorities, workflows, relationships and buying groups, then tailoring marketing activity to build awareness, generate conversations, support evaluations and progress opportunities. It will also establish practical ABM processes, templates and playbooks, test approaches and document effective practices. The role will develop and launch coordinated multichannel campaigns across paid media, email, content, webinars, events and Sales activity. The manager will create campaign briefs, coordinate channel owners, shape activation plans and optimize performance, while helping Growth Marketing adapt messaging, assets and offers for T2/T3 programmes. They will work closely with Sales, SDRs, Product Marketing, Content, Design, Field Marketing, Events and Marketing Operations to support account engagement, stakeholder coverage, messaging, experiences, tracking and reporting. The position will agree campaign targets and budgets with the marketing lead and Sales, monitor account engagement, buying-group coverage, qualified opportunities, evaluations and pipeline progression, and use CRM and marketing performance data to improve activity. 9fin is a hybrid company; from January 2027, employees will work from their designated office on Tuesdays and Wednesdays, with other work location arrangements depending on the team and role.
Requirements
- 7 or more years of relevant B2B marketing experience, or equivalent evidence of delivering comparable programmes.
- Direct experience owning and delivering ABM programmes, including personalized one-to-one or one-to-few activity.
- Experience working closely with enterprise Sales teams on account selection, account plans and coordinated campaigns.
- Experience delivering multichannel campaigns through cross-functional teams.
- Strong research and writing skills, including the ability to turn account insight into relevant messaging and activity.
- Strong project management skills and the ability to coordinate people who are not directly managed.
- Confidence using CRM and marketing performance data to assess results and improve activity.
- A hands-on approach, sound prioritization and comfort building processes in an evolving team.
Nice To Haves
- Experience in financial information, financial services, fintech or enterprise SaaS.
- Familiarity with Salesforce and HubSpot.
Responsibilities
- Develop and deliver 9fin’s ABM approach for Strategic and Tier 1 accounts.
- Partner with Sales to prioritize accounts and agree commercial objectives, product opportunities and account-level plans.
- Research account priorities, workflows, existing relationships and buying groups to identify effective marketing opportunities.
- Adapt marketing activity to account needs, including building awareness, generating conversations, supporting evaluations and progressing opportunities.
- Establish ABM processes, templates and playbooks; test approaches and document effective practices.
- Develop and launch coordinated multichannel campaigns across paid media, email, content, webinars, events and Sales activity.
- Create campaign briefs covering account needs, objectives, audiences, messaging, offers, channels, budget and success measures.
- Coordinate with channel owners to shape activation plans, deliver campaigns and optimize performance.
- Help Growth Marketing adapt messaging, assets and offers for T2/T3 programmes.
- Establish regular planning and feedback sessions with account teams and SDRs.
- Identify gaps in stakeholder engagement and develop activity to reach decision-makers and influencers.
- Coordinate marketing engagement with Sales outreach, including follow-up and next steps.
- Equip Sales with relevant messaging, content and account-specific materials.
- Work with Product Marketing to translate product propositions into account- and persona-relevant campaigns.
- Partner with Content and Design to adapt existing assets and develop tailored materials where justified.
- Work with Field Marketing and Events on briefings, roundtables, webinars and executive engagement.
- Agree campaign targets and budgets with the marketing lead and Sales.
- Monitor account engagement, buying-group coverage, qualified opportunities, evaluations and pipeline progression.
- Work with Marketing Operations to maintain reliable tracking and reporting.
Benefits
- Competitive salary of $105,000–$145,000.
- Equity options.
- 401(k); 9fin contributes 3%, and employee contributions are uncapped.
- Private health insurance, including dental and vision.
- Paid sick leave.
- Disability insurance in New York.
- Commuter benefit.
- 25 vacation days per year.
- Local public holidays, with the ability to exchange them for alternative days.
- Work abroad for up to 3 months a year.
- One month of paid sabbatical after 5 years of service.
- Enhanced parental leave and flexible working arrangements.
- Professional learning and development budget.
- AI experimentation budget of $1,000 per employee to trial AI tools.
- Bi-annual team socials.
- Summer and winter company social events.
- Responsibility, opportunities for growth and a platform to excel.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
