Digital Marketing Manager, Product

Sportsdigita•New York, NY

About The Position

DIGIDECK is hiring a hands-on, high-ownership Digital Marketing Manager, Product to bring its products and features to market and build digital programs that generate pipeline. Working directly with the Senior Growth Marketing Manager and Senior Brand Manager, this role combines product positioning and go-to-market launches with demand generation for new business and cross-sell across the customer base. The role focuses on building repeatable demand generation systems that connect positioning, channels, CRM, and reporting, with an emphasis on understanding what drives revenue and scaling effective programs. The manager will own projects from idea through launch and analysis, work with minimal hand-holding, report results to leadership, and turn data into clear next steps. The position offers direct access to leadership in a fast-paced environment with high standards and tight timelines.

Requirements

At least 3 years of B2B marketing experience.
Experience in both digital marketing and product marketing, including product positioning or bringing new features to market through digital channels.
A track record of building repeatable programs, rather than one-off campaigns, with demonstrable pipeline, conversion, or revenue results.
Hands-on experience with paid advertising platforms and a marketing automation platform.
Strong writing skills, sharp messaging instincts, and attention to design and detail.
Comfort with data, including building and interpreting reports and acting on the findings.
High motivation and ambition, with a clear goal of growing into marketing leadership.
Willingness to seek feedback, learn, and take ownership.
Ability to thrive in a fast-paced, sometimes ambiguous environment and meet high standards and tight timelines.
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.

Nice To Haves

Experience in SaaS or technology.
HubSpot and Salesforce experience.

Responsibilities

Own positioning and messaging for DIGIDECK products and new features, translating product capabilities into value for buyers in target industries.
Plan and run go-to-market launches for products, features, and updates, including messaging, launch assets, campaigns, and sales readiness.
Conduct buyer and customer research, including interviews, win/loss reviews, and competitive analysis, and use findings to improve positioning.
Build sales enablement materials, such as one-pagers, battle cards, pitch content, and demo stories, with input from sales and customer success.
Partner with product, sales, and customer success to drive adoption and cross-sell across existing accounts.
Plan, run, and optimize paid programs across LinkedIn Ads, Google Search/Display, and Meta, owning spend, performance, and pipeline impact.
Build email campaigns and nurture programs in HubSpot for new prospects and existing customers.
Create demand-driving content, including landing pages, blog posts, campaign assets, and launch content.
Design, build, and maintain web pages focused on conversion and a frictionless buying experience.
Support CRM infrastructure across HubSpot and Salesforce, including lead routing, list hygiene, attribution, and campaign reporting.
Use AI tools to accelerate research, content production, and campaign execution, and identify ways to work more efficiently.
Track, report on, and present results to leadership, translating data into clear next steps.
Own projects end to end, from idea to launch to analysis, with minimal hand-holding.