Product Marketing Manager V | Digital Advertising

Linda Werner & Associates

2d•Remote

About The Position

The Product Marketing Manager supports the development of innovative digital advertising, creator marketing, and business solutions on a global digital platform connecting businesses, advertisers, creators, and consumers. The role influences product strategy and go-to-market initiatives by partnering with Product Management, Sales, and other cross-functional stakeholders to shape product roadmaps, identify market opportunities, and develop product positioning and messaging. The position calls for a strategic and analytical professional with product marketing experience and strong project management capabilities. The successful candidate independently drives complex initiatives, navigates ambiguity, influences stakeholders, and works effectively in a fast-paced environment.

Requirements

8 or more years of professional experience in product marketing, management consulting, business strategy and operations, digital marketing, advertising, analytics, or another analytical discipline.
Demonstrated experience managing complex, highly visible projects with multiple stakeholders.
Experience contributing to product strategy, setting strategic direction, and executing go-to-market plans.
Strong project management capabilities and the ability to independently drive initiatives from planning through execution.
Experience conducting market research, evaluating business opportunities, and translating insights into strategic recommendations.
Strong analytical and problem-solving skills, including the ability to develop structured frameworks for complex challenges.
Proven ability to collaborate with and influence cross-functional partners and senior stakeholders.
Excellent written and verbal communication skills, including the ability to simplify complex concepts.
Ability to thrive in a dynamic environment with shifting priorities and ambiguity.
English language proficiency required.

Nice To Haves

Experience in digital advertising, advertising technology, or performance marketing.
Knowledge of creator marketing, social media advertising, and digital commerce.
Experience supporting advertising products, digital platforms, or emerging marketing technologies.
Background in management consulting, business strategy, or strategic operations.
Experience conducting advertiser research, coordinating product testing initiatives, or developing product positioning and messaging.

Responsibilities

Conduct market, customer, and competitive research to identify opportunities, understand advertiser needs, and influence product strategy and roadmap priorities.
Develop and execute go-to-market strategies, including product positioning, messaging, launch readiness, and stakeholder communications.
Coordinate research initiatives, recruit participants, partner with advertisers to facilitate product testing, and evaluate performance to gather actionable insights.
Collaborate with Product Management, Sales, and business teams to align product development with market needs and business objectives.
Develop structured analytical frameworks to evaluate business challenges, assess opportunities, and present recommendations to stakeholders and leadership.
Independently manage complex, highly visible projects involving multiple stakeholders, competing priorities, and evolving business requirements.
Communicate strategic decisions, project progress, risks, and recommendations while maintaining alignment across teams.
Proactively identify challenges, manage escalations, and drive timely resolutions.