Digital Product Marketing Specialist

Keystone Cooperative•Indianapolis, IN

About The Position

The Digital Product Marketing Specialist creates, executes, and optimizes digital marketing tools to generate awareness and drive results for Keystone Cooperative. This person leads the development and execution of digital marketing content across various platforms and Keystone’s four divisions, provides campaign metrics to support handoffs to the sales team, and crafts engaging content for online platforms. The role develops and manages campaigns and content across social media, email, text messaging, websites, search engines, and digital advertising. It also includes video content development, oversight of Keystone’s internal podcast, collaboration with marketing and creative teams, development of sales enablement materials, coordination of the editorial calendar, and support for marketing events. The specialist tracks digital performance, reports insights, and identifies opportunities to improve Keystone’s digital presence while supporting the company’s marketing strategy and business goals.

Requirements

At least 3 years of experience in a similar role.
Bachelor’s degree (B.A./B.S.) in marketing, communications, or a related field, or equivalent work experience.
Excellent verbal and written communication skills.
Strong technical aptitude and self-motivation.
Creativity and innovation.
Excellent time management, organizational skills, and flexibility in a dynamic environment.
Accuracy and attention to detail.
Commitment to excellence and high standards.
Strong organizational, problem-solving, and analytical skills.
Ability to manage priorities and workflow.
Versatility, flexibility, and willingness to work amid changing priorities.
Proven ability to handle multiple projects and meet deadlines.
Strong interpersonal skills and ability to deal effectively with individuals at all organizational levels and with diverse backgrounds.
Good judgment and ability to make timely, sound decisions.
Ability to communicate professionally and effectively in person, by phone, electronically, or through other means, with individuals and groups.
Ability to speak, read, write, and understand the primary language(s) used in the workplace.
Willingness to travel within the trade territory and work special promotions, trainings, and events at various times, including weekends and evenings.

Responsibilities

Design, execute, and optimize digital marketing campaigns across social media, email, text messaging, websites, search engines, and digital advertising to drive awareness, engagement, and conversions.
Develop, schedule, and publish social media content, including copy, graphics, short-form video, promotions, and campaign content.
Manage internal and external email and text marketing, including content development, audience segmentation, scheduling, testing, deployment, and performance tracking.
Collaborate with the Product Marketing Specialist and Director of Marketing to develop campaign strategy.
Track and analyze digital performance metrics and provide actionable recommendations to improve engagement, conversions, and campaign effectiveness.
Develop digital marketing reports and communicate campaign performance and key insights.
Develop, edit, and publish video content for social media, digital campaigns, employee communications, customer/member education, recruiting, and events.
Oversee Keystone’s internal podcast, including topic planning, scheduling, production, editing, and distribution.
Partner with Creative Services to develop digital assets aligned with Keystone brand standards across email, web, social media, video, and other digital channels.
Work with Sales to develop digital enablement tools, content, and training materials that support sales initiatives and customer engagement.
Collaborate on the development and upkeep of the marketing and editorial calendar to coordinate timely communications.
Support marketing events from planning through execution, including internal and customer-facing events, trade shows, webinars, and other company initiatives.
Stay current on digital marketing trends, tools, and platforms and identify opportunities to improve Keystone’s digital presence.
Understand and support Keystone’s marketing strategy and business goals, adapting execution as strategies and priorities evolve.
Travel within the trade territory and provide coverage for special promotions, trainings, and events, including at times on weekends and evenings.